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Course overview

Our Marketing MSc gives you all the key skills and knowledge you need to excel in high level marketing positions. There are countless marketing agencies and in-house corporate marketing teams across the world, so you will have far-reaching career opportunities.

The skills you will learn can be applied across all businesses, so your ambitions don't have to be limited to a particular sector. Our core modules cover all the essential elements required by professional marketers. You can select optional modules that reflect your personal career goals and interests, enabling you to gain specialist knowledge of areas including branding, product development and b2b marketing. 

As our course is accredited by the Chartered Institute of Marketing (CIM) it is mapped against their assessments of the industry’s needs. You can complete the CIM Diploma in Professional Marketing alongside your MSc studies at no extra cost, which means that you'll graduate with two internationally recognised professional qualifications.

Why choose this course?

Accredited

professional qualification recognised worldwide

Top quality school

benchmarked against international standards

EQUIS and AMBA accredited

More than 19,000

Business School alumni connect you to a powerful global network of business contacts

Course content

Across the autumn and spring semesters, you will take 120 credits of taught modules. Each module typically consists of 10 two to three hour sessions.

You will complete a 60-credit dissertation over the summer, and will be allocated an appropriate dissertation supervisor who will oversee your progress.

Modules

Core modules

Semester one

Consumer Behaviour and Analytics

The module interrogates the concept of 'the consumer' and 'consumption'. It examines behaviour across the consumption cycle (through production, acquisition, use and disposal) addressing individual and contextual factors that shape behaviour at micro and macro levels.

It reviews the roots of research into consumer behaviour and consumption, covers particular theories and bodies of literature (for example, decision making, learning, habits, socio-cultural processes). It provides opportunities to apply theory to consumer behaviour and consumption in a variety of context and to assess the implications for commercial and non-profit organisations, public policy and consumers themselves.

Marketing Management in the Digital Economy

The module covers operational perspective on:

  • nature of marketing in the global economy
  • managing products, services and brands
  • new product development
  • pricing
  • integrated marketing communications
  • internal marketing
  • managing distribution channels
  • experience marketing
  • sustainable marketing
Marketing Strategy

Lecture topics to include marketing strategy and business performance, strategic marketing planning, understanding the market environment, market segmentation, targeting and positioning, strategic choices, developing and analysing strategic options, implementing marketing strategies, strategic marketing thinking, marketing analytics, big data, behavioural data, marketing simulation game.

Semester two

Critical Marketing

The module discusses the marketing concept and the effects of marketing from different perspectives, using a macromarketing approach. It critically examines foundational and contemporary issues in the theory and practice of marketing and discusses the broadening domain of marketing. It introduces students to the notion and practice of critical thinking and the field of critical marketing.

Areas covered may include, for example, manipulation versus sovereignty of consumers, consumer vulnerability, and meanings and culture of consumption. Adopting a transformational agenda for marketing, this module also explores the role of sustainability and ethics in marketing.

Research Methods in Marketing

Possible topics include:

  • the research process in marketing contexts
  • interviews and focus groups
  • observation and ethnography
  • analysing qualitative data
  • evaluating and presenting data
  • designing and conducting survey research
  • experimental design
  • T tests and chi square
  • ANOVA and regression analysis
  • factor analysis
  • writing research proposals

Summer

Applied Marketing Project

Marketing project on a topic in the area of marketing, selected by the candidate, in consultation with the Course Director and a member of staff designated as Project Supervisor.

Examples of appropriate projects might include (but are not limited to): a marketing communications plan, a market entry analysis for a new (international) market, a launch plan for a new product or service, a consumer (business-to-consumer context) or buyer (business-to-business context) market analysis for a specific product, a strategic marketing plan for an SME or a new venture.

Marketing Dissertation

Dissertation on a topic in the area of marketing, selected by the candidate, in consultation with the Course Director and a member of staff designated as Dissertation Supervisor.

Optional modules

Two from:

Branding and Marketing Communications

The module provides an introduction and overview to branding and marketing communications research. It explores the nature of branding and marketing communications practice and theory.

Business to Business Marketing

The content of this module will serve as an introduction to the main theoretical and managerial concepts and issues in the area of business-to-business marketing and will focus on aspects of strategic marketing relationships between companies and other stakeholders. Possible topics may include:

  • What is a market? A service ecosystem approach to understanding markets
  • Organisational buying behaviour and market structures
  • How do markets work? Creating and shaping new markets and maintaining market dynamics
  • Market relations and sustainable competitive advantage
  • Forming business networks: business network partnership attraction
  • Business-to-Business marketing strategies
  • Innovation in business networks
  • Managing business networks: communication, coordination and learning in business networks
  • Strategic market relations in the digital world 
  • Branding and building loyalty: value co-creation in network partnerships
Digital Marketing

Lecture topics may include digital marketing definition and concept, digital marketing media, digital marketing communication strategy, digital advertising, social media marketing, email marketing, mobile marketing, content marketing, e-commerce vs digital vs internet marketing.

Sustainable Tourism Management

This module is concerned with providing an understanding of the theoretical and practical issues relating to environmental, economic and socio-cultural sustainability in tourism. A day-long compulsory field trip forms an integral part of the teaching of this module.

Topics covered may include:

  • tourism management for natural resources
  • ecotourism and nature-based tourism
  • ethics
  • socio-cultural sustainability
  • stakeholder engagement
  • community wellbeing
  • economics of sustainable tourism
  • social impact of tourism
The above is a sample of the typical modules we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Modules (including methods of assessment) may change or be updated, or modules may be cancelled, over the duration of the course due to a number of reasons such as curriculum developments or staffing changes. Please refer to the module catalogue for information on available modules. This content was last updated on Wednesday 21 October 2020.

Learning and assessment

How you will learn

  • Lectures
  • Seminars
  • Tutorials
  • Workshops

How you will be assessed

  • Dissertation
  • Examinations
  • Essay

Modules are assessed by a combination of exams and coursework at the end of the relevant semester.

Entry requirements

All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2021 entry.

Undergraduate degree2:1 (or international equivalent) in any discipline, excluding degrees with a substantial amount of marketing

Applying

You are required to submit a personal statement and a list of modules being studied in the final year (for applicants who have not yet completed their undergraduate degree).

Our step-by-step guide covers everything you need to know about applying.

How to apply

Fees

UK students

£13,000 *

International students

£30,000 *

If you are a student from the EU, EEA or Switzerland starting your course in the 2021/22 academic year, you will pay international tuition fees.

This does not apply to Irish students, who will be charged tuition fees at the same rate as UK students. UK nationals living in the EU, EEA and Switzerland will also continue to be eligible for ‘home’ fee status at UK universities until 31 December 2027.

For further guidance, check our Brexit information for future students.

Additional costs

As a student on this course, you should factor some additional costs into your budget, alongside your tuition fees and living expenses.

You should be able to access most of the books you'll need through our libraries, though you may wish to purchase your own copies or more specific titles.

Funding

There are many ways to fund your postgraduate course, from scholarships to government loans.

The University also offers masters scholarships for international and EU students. Our step-by-step guide contains everything you need to know about funding postgraduate study.

Postgraduate funding

Careers

We offer individual careers support for all postgraduate students.

Expert staff can help you research career options and job vacancies, build your CV or résumé, develop your interview skills and meet employers.

More than 1,500 employers advertise graduate jobs and internships through our online vacancy service. We host regular careers fairs, including specialist fairs for different sectors.

Graduate destinations

Our in-house Postgraduate Careers Team provides expert advice and guidance so that you can make an informed decision about the right career path for you.

Prior to commencing your course you can take part in pre-entry careers discussions and once on programme our MSc Accelerated Career Leader Programme is complemented by one to one career coaching.

Our support continues throughout your time at Nottingham and after you graduate. Business School postgraduates also have access to events and resources provided by the Careers and Employability Service.

Career destinations for our postgraduates include:

  • accountants
  • finance and investment analysts
  • higher education teaching professionals
  • investment bankers
  • IT business analysts
  • management consultants
  • marketing professionals
  • public relations professionals
  • university researchers

Some MSc graduates have gone on to doctoral studies, others have become entrepreneurs. Our Ingenuity Lab has supported a number of our MSc graduates in starting their own company.

Career progression

88.8% of postgraduates from Nottingham University Business School secured graduate level employment or further study within 15 months of graduation. The average annual salary for these graduates was £41,001.*

* HESA Graduate Outcomes 2020, using methodology set by The Guardian. The average annual salary is based on graduates working full-time within the UK.

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing and you will receive a degree and a professional qualification.

Two masters graduates proudly holding their certificates
" The course gives you the opportunity to learn directly from some of the most accomplished marketing professionals. I had a great opportunity to work on a major consulting project with Walgreens Boots Alliance. "
Salman Arif, MSc Marketing

Related courses

The University has been awarded Gold for outstanding teaching and learning (2017/18). Our teaching is of the highest quality found in the UK.

The Teaching Excellence Framework (TEF) is a national grading system, introduced by the government in England. It assesses the quality of teaching at universities and how well they ensure excellent outcomes for their students in terms of graduate-level employment or further study.

This content was last updated on Wednesday 21 October 2020. Every effort has been made to ensure that this information is accurate, but changes are likely to occur given the interval between the date of publishing and course start date. It is therefore very important to check this website for any updates before you apply.