Dr Samanthika Gallage
BSc (Hons) (University of Sri Jayewardenepura), MBA (University of Sri Jayewardenepura (PIM)), MSC (Nottignham University Business School), PhD (The University of Nottingham), PG Certificate in Higher Education (Stafford University)
Assistant Professor in Marketing
+44 (0) 115 8466978
B72 (North Building, Jubilee Campus)
I am an Assistant Professor in Marketing at NUBS. I completed my doctoral degree in 2018 from Nottingham University Business School. I have been working in academia in the UK, Australia and Sri Lanka. Prior to joining academia I have been working for Unilever Sri Lanka in the area of branding
Areas of Expertise
My primary research interest is in the area of Transformative Consumer Research particularly focusing on consumer vulnerabilities in subsistence marketplaces and identity and emotional struggles consumers experience while ch anging unhealthy behaviours. These research interests also largely intersect with social marketing and critical marketing. I have published my work in in Journal of Public Policy and Marketing, Journal of Marketing Management, Computers in Human Behavior, Journal of Consumer Behaviour and Advances in Consumer Research.
I am currently teaching the following modules:
Consumers and Markets (UG) - BUSI 1031
Critical Marketing (PG) - BUSI 4481
Currently, I am working on two key areas:
1)Understanding complexities related to maintaining healthy behavioural changes such as responsible consumption practices (current work: responsible drinking, condom usage in Asia).
2) Marketplace literacy in subsistence marketplaces especially focusing on health literacy and sustainable literacy. Currently, I am researching on the interrelationship between health literacy, pharmaceutical industry's involvement and consumer vulnerabilities in Sri Lanka (GCRF small grant). Further, I am also working with SMEs on shared consumption activities as a sustainable consumption alternative.
The following lists my publications from 2014 to the present day.
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