Professor Sally McKechnie

BA (Strathclyde), Preparatory Certificate for the Teaching of Englis (The Royal Society of Arts Examinations Board), MBA (Strathclyde), MPhil (Strathclyde), PhD (Nottingham), SFHEA (Higher Education Academy)

Department: Marketing
Centres/Institutes: GCBFI, CRIBS
E-mail: sally.mckechnie1@nottingham.ac.uk

Professor Sally McKechnie is an Emeritus Professor of Marketing at Nottingham University Business School, which she joined in 1991. She taught Marketing Management and Consumer Behaviour on postgraduate (Masters/MBA) and undergraduate programmes (BSc/BA), supervised many PhD students and served in various administrative roles. She is a Senior Fellow of the Higher Education Academy, a Member of the Academy of Marketing and a Member of the Chartered Institute of Marketing.

Professor McKechnie's research expertise is in the areas of consumer behaviour, branding, marketing communications and services marketing. Her research focuses on value (co-)creation, understanding consumer experiences, brand engagement, sustainable consumption and wellbeing. She has published in several high ranked international journals.

She was a member of the editorial boards of the International Journal of Bank Marketing and the Journal of Customer Behaviour. She was also a Trustee of the History of Advertising Trust for over a decade.

Prior to returning to academia in 1991, she gained practical work experience in marketing through a teaching company associateship at the University of Strathclyde with Ethicon Ltd. and holding marketing positions in the exhibitions and direct marketing industries.

orcid.org/0000-0002-1721-8124

 

Recent Publications

The following lists my publications from 2014 to the present day.

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I teach undergraduate and postgraduate students, as well as supervise PhD students and MSc/MBA dissertations.

I am a Professor of Marketing. Prior to joining Nottingham University Business School, I held marketing positions in the exhibitions and direct marketing industries. I also held a teaching company associateship at the University of Strathclyde. My research interests continue to be in the areas of consumer behaviour and marketing communications, which are constantly evolving as a result of the Internet and social media and therefore offer fresh challenges for advancing knowledge.

I have a particular interest in understanding individual and collective consumption experiences and customer/brand engagement. My current work examines value (co-)creation and meaning creation through the lenses of Customer- and Service-Dominant Logic. I have been examining consumption meanings associated with luxury brands and their impact on luxury consumption and well-being amongst Generation Y consumers from a cross-cultural perspective. This builds on recent collaborative work with Tynan exploring the nature of value creation in this context, as well as for calendrical celebrations.

My other research interests are concerned with financial services marketing, customer confusion and policy issues in marketing. I have co-authored reports for the Office of Fair Trading, the Financial Services Research Forum and the Financial Services Authority.