Nottingham University Business School
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Please note that the following information may be subject to change.

Module Convenor:  Caroline Tynan

Module Content:
The module offers an overview of the nature and practice of marketing at both the strategic and tactical levels. Students will be introduced to a variety of conceptual frameworks and will be expected to apply them in relation to case study companies and their own business experience. Key themes to be addressed include: the nature and role of marketing and marketing management; connecting with customers and building strong brands; shaping and managing the marketing offering; and communicating and delivering value.

Module Aims:
To provide participants with an introductory module designed to allow them to understand the role of marketing as a business function and enable them to apply relevant tools and techniques as part of the marketing planning process.

Module Assessment:
Individual Project 4,000 words (100%)

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Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667