Nottingham University Business School
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Strategic Management

Please note that the following information may be subject to change.

Module Convenor:  Andrew Wild

Module Content:
This module examines the process of strategic management, focusing on the nature of strategy formulation and implementation. The analysis of strategy concepts and case study examples will be used to develop awareness of the factors that must be considered in strategic decision-making. Topics include: strategic vision and mission, environmental and industry analysis; generic strategies; core competence; growth and diversification; internationalisation and the execution of strategy.

Module Aims:
At the end of the module participants should be able to: subject the concepts of strategic management to critical analysis; analyse the business and competitive environment; formulate competitive and development strategies drawing on relevant concepts and taking into account broader stakeholder issues; demonstrate an awareness of factors that must be considered in implementing strategy.

Module Assessment:
Individual assignment (3000 words) (70%); Presentation (Group) (15 mins incl. Q&A) (30%)


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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk