Nottingham University Business School
  • Print

Entrepreneurship and Creativity

Please note that the following information may be subject to change.

Module Convenor:  Christopher Carter

Module Content:
Theorists and policy makers now understand the link between entrepreneurial activity
and economic development, and creativity and innovation underpin all successful
entrepreneurship. Successful entrepreneurship is characterised by a set of
identifiable skills that are useful in any domain, and these skills are best
developed in an integrative and engaged environment, where theory can be practically
applied. This module will use the Ingenuity creative problem solving model to integrate the content and simulate the entrepreneurial environment. The module's focus will be on generating, evaluating and selling innovative ideas in a team context. Whilst led by academics, practitioner engagement will be central to the module's successful delivery.
This will be achieved through a combination of guest lectures and mentoring by experienced entrepreneurs.

Module Aims:
This module is designed to provide an insight into the nature of entrepreneurship and innovation in theory and practice. Students will be expected to apply the relevant theory presented on the module in a simulated entrepreneurial environment, of which the Ingenuity model will be the basis. The model provides students with the opportunity
to investigate and experience the processes involved in creativity, alongside the generation, assessment and pitching of entrepreneurial ideas. Students will additionally benefit from
significant engagement with experienced entrepreneurs and other practitioners.

Module Assessment:
Individual Report based on group project and Individual reflection (max 3,000 words) (70%); Group Presentation (15 mins incl 5 mins Q & A) (30%)

Back to Module List


Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667