Nottingham University Business School
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Marketing Management

Please note that the following information may be subject to change.

Module Convenor:  Sally McKechnie

Module Content:
Operational perspective on: Nature of marketing; Marketing Mix Management; Managing Products, Services and Brands; New Product Development; Pricing; Integrated Marketing Communications; Internal Marketing;Managing Distribution Channels; Experience Marketing; Sustainable Marketing.

Module Aims:
The aim of this module is to examine the fundamental principles of marketing management from an operational rather than a strategic perspective.

Module Assessment:
2 hour Examination (60%); Individual Coursework (2,000 words) (40%)


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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk