Nottingham University Business School
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Financial Services: Context, Consumers and Markets

Please note that the following information may be subject to change.

Module Convenor:  James Devlin

Module Content:
• The context of financial services with a particular focus on the UK, including current regulatory developments, consumer policy initiatives and current market developments and controversies
• A focus on the challenges associated with the marketing of financial services and how the principles and tactics of marketing are employed in financial services markets
• Coverage of the debate surrounding the importance of ethics and professionalism in financial services provision
• Detailed analysis of consumer behaviour and in particular decision making in financial services markets

Module Aims:
To provide students with a detailed insight into and understanding of:
• The context within which consumers and firms operate in financial services markets
• The challenges associated with the marketing of financial services
• Current understanding of consumer behaviour and decision making and attendant implications for firms and policymakers

Module Assessment:
2 hour Examination (100%)

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Nottingham University Business School

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