Nottingham University Business School
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Essentials of International Marketing

Please note that the following information may be subject to change.

Module Convenor:  Ekaterina Nemkova

Module Content:
The module will introduce the core marketing concepts and techniques prior to covering aspects of marketing that are explicitly international. The course provides an overview of the changing international business environment and its challenges for international firms. It critically reviews contemporary issues in international marketing and provides insights into the development of competitive strategies and international marketing management within the context of consumer goods, industrial goods and services. The module is designed to develop an appreciation of the special requirements for successfully conducting international marketing activities. The course aims to provide students with an in-depth understanding of current issues in international marketing theory and practice.

Module Aims:
The course provides students with an in-depth understanding of current issues in marketing in general and international marketing theory and practice in particular. It encourages critical thinking about international marketing theories and practices.

Module Assessment:
Individual Coursework (5,000 words) (100%)


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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk