Nottingham University Business School
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Consumer Behaviour and Consumption

Please note that the following information may be subject to change.

Module Convenor:  Sally Hibbert

Module Content:
The module interrogates the concept of 'the consumer' & 'consumption'. It examines behaviour across the consumption cycle (through production, acquisition, use & disposal) addressing individual and contextual factors that shape behaviour at micro and macro levels. It reviews the roots of research into consumer behaviour and consumption, covers particular theories & bodies of literature (e.g., decision making, learning, habits, socio-cultural processes). It provides opportunities to apply theory to consumer behaviour & consumption in a variety of context and to assess the implications for commercial and non-profit organisations, public policy and consumers themselves.

Module Aims:
To understand and evaluate different perspectives on consumer behaviour and consumption, with appreciation of ethical and sustainability issues. To develop and use information and knowledge to address managerial and policy problems.

Module Assessment:
Individual Coursework (3,000 words) (70%); Group Presentation - video (6 mins) (30%)

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Nottingham University Business School

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