Nottingham University Business School
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Critical Marketing, Ethics and Sustainability

Please note that the following information may be subject to change.

Module Convenor:  Teresa Pereira Heath

Module Content:
• Theory in marketing: nature, roots and concepts
• Critical thinking and Critical Marketing
• The marketing concept and the marketing mix: a critical analysis
• The Domain of marketing and Macro-marketing
• Marketing, Ethics and Sustainability
• Knowledge and competing epistemologies in marketing
• Consumption, meaning and Culture
• Applying marketing theory
• Module review and revision session

Module Aims:
On completion of the this module students will be able to:
• develop a critical understanding of the main theoretical debates in a range of historic, current and emerging marketing areas and contexts
• Critically analyse assumptions, concept and effects of marketing from the perspectives of different agents
• Develop a macro understanding of the discipline and of related ethical and sustainable considerations
• engage with and understand marketing theories, models, frameworks, tasks and roles of management
• critically review academic contributions to the discipline and present a carefully argued case
• combine theoretical and empirical analysis.

Module Assessment:
Individual Coursework (80%); Group Presentation (20%)

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Nottingham University Business School

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