Nottingham University Business School
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Marketing for Entrepreneurs

Please note that the following information may be subject to change.

Module Convenor:  Helen Perks

Module Content:
This module provides an introduction to the fundamental concepts of marketing and how they are currently applied in the marketplace. The main emphasis of the module centres around the perceived need by managers for a strategic approach to marketing decision-making and for coherent planning to ensure the formulation of successful marketing programmes within an organisation. This module will explore: the role and nature of marketing; the core elements of marketing as an approach to business; the processes which influence the development of a marketing strategy; the role of segmentation; targeting and positioning; the factors which determine the composition of the marketing mix; the role of elements of the marketing mix in creating an effective marketing campaign.

Module Aims:
The module is designed to provide students from a non-business background with a grounding in Marketing. However the focus is the application of marketing in entrepreneurial type businesses.

Module Assessment:
Individual project (5,000 words) (100%)

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Nottingham University Business School

Jubilee Campus

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