Nottingham University Business School
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Managing International Business in China

Please note that the following information may be subject to change.

Module Convenor:  Jing Zhang

Module Content:
This module analyses the basic issues of managing international business in contemporary China, including entry mode selection, alliance management, negotiation with Chinese partners, cross-cultural human resource management, cross-cultural marketing, protection of intellectual property rights, environmental issues and strategic management. The issues are discussed in the light of the relevant theoretical frameworks and models of international business and management, with reference to current business practices of multinational companies operating in China. The context of China's general business environment and specific international business regimes are also examined.

Module Aims:
To develop students' ability to apply theoretical frameworks and models to the analysis of practical issues of managing international business in China; to enhance students' understanding of current business and management practices of multinational companies operating in China; to foster students' cultural awareness.

Module Assessment:
Examination (60%); Coursework (40%)


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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk