Nottingham University Business School
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New Venture Creation

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N11601

Semester: Spring

Convenor: Hannah Noke

Credits & Level: 10 credits; Level 1

Pre-requisites: N11440 (Entrepreneurship and Business).

Co-requisites: None.

Target Students: Available to all students who have taken pre-requisite N11440 Entrepreneurship and Business.

Delivery: 9 two-hour sessions - mixed delivery and 3 hours mentored group work/practical enterprise activity and 1 one-hour lecture (examination preparation)

Assessment: One 1-hour examination (35%); One 1,500 word Individual Report (55%); Integrative Learning Barometer (250 words per submission) (10%)

Exam Format:Answer One question from a choice of Four.

Summary of Content New Venture Creation will engage students in the more practical elements of innovation and enterprise activity, not just in terms of creating new businesses, but also in terms of entrepreneurship within the corporate environment. This module will prepare students for enterprise activity across a variety of contexts.

Aims Students will engage in both integrative and reflective learning on this module and will be encouraged to build on the skills developed on the Entrepreneurship and Business module with a view to turning good ideas into viable businesses. By the end of the module students will have developed a greater understanding of the various aspects involved in creating a new venture, including marketing, strategy, financial analysis and the business environment. By the end of the module students will have accumulated the information and skills necessary to produce a formal business plan. Students will develop transferable skills in team working, time management, self- reliance and visual and oral communication. Students will not be asked to write a business plan as part of the requirements for this module.

Key Words: New Venture Creation; Entrepreneurship; Lean start up; Opportunity.

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk
  • The development, access and operation of markets for resources, goods and services
  • The management of customer expectations, relationships and development of service excellence
  • The sources, uses and management of finance
  • The use of accounting and other information systems for planning, control, and decision making
  • The use of accounting and other information systems for managing financial risk
  • The management of resources
  • The management of the supply chain
  • The management of procurement
  • The management of logistics
  • The management of outsourcing
  • The management of quality systems
  • The development, management, application and implementation of information systems and their impact upon organisations
  • The comprehension and use of relevant communications for application in business and management, including the use of digital tools
  • The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives on the economic, social and environmental conditions of the future.
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
  • The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design
  • The design, development of organisations, including cross-cultural issues, change, diversity and values
  • Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value
  • A range of contemporary and pervasive business and management issues including (at the time of writing) business innovation, e-commerce, creativity and enterprise, knowledge management, sustainability, globalization, business ethics, values and norms
Intellectual skills
This module develops:
  • The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
  • The ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Numeracy and quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena
  • Self-analysis and awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetitie for development.
  • People management, to include communications, team building, leadership and motivating others
  • Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
  • The ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support and deliver successful outcomes
Transferable (key) skills
This module develops:
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media
  • An awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts
  • Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence
  • Self-management and a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time
  • Ability to work with people from a range of cultures
  • Articulating and effectively explaining information
  • Building and maintaining relationships
  • Emotional intelligence and empathy



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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk