Nottingham University Business School
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Corporate Entrepreneurship and Innovation Management

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N12011

Semester: Autumn

Convenor: Simon Mosey

Credits & Level: 10 credits; Level 2

Pre-requisites: None.

Co-requisites: None.

Target Students: Available to all Part I and Part II students.

Delivery: 11 ninety minute lectures and two sixty minute seminars.

Assessment: One 3,000 word individual assignment (100%)

Summary of Content The current business climate demands that companies, large or small, develop the capability to anticipate and respond to changes in their external environment. These changes may represent opportunities or threats for companies. Entrepreneurship has been viewed as a means through which economic actors identify and pursue such opportunities. It is often assumed that large, established organisations are constrained by bureaucracy and are not as flexible and entrepreneurial as new small firms. There are, however, several examples of large companies (such as Sony, 3M and IBM), which have been able to create and sustain a competitive advantage by being consistently innovative and entrepreneurial. This module explores entrepreneurship in larger companies. Corporate entrepreneurship is a term used to describe entrepreneurial behaviour inside established mid-sized and large organisations.

Aims This module develops an understanding of corporate entrepreneurship (CE) and an appreciation of how larger firms can be designed to be more entrepreneurial, flexible and innovative. The module aims are as follows:

To introduce students to the importance of CE
To provide an understanding of the various dimensions of CE and the various forms of CE
To compare CE with independent entrepreneurship
To analyze the conditions that foster CE
To recognize the barriers that limit managers and their companies' to be entrepreneurial.
To develop an understanding of the various organizational processes involved in CE (e.g. Resource acquisition and development; innovation management; and cultural change).
To review the conceptual and empirical work relating to the relationship between CE and various organizational outcomes.

Key Words: Entrepreneurship, Opportunity Identification and Pursuit, Innovation, Entrepreneurial Culture, Entrepreneurial Orientation

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk
  • The development of appropriate policies and strategies within a changing environment to meet stakeholder interests
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
  • The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design
  • The design, development of organisations, including cross-cultural issues, change, diversity and values
  • The development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models
  • Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value
Intellectual skills
This module develops:
  • The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
  • The ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Self-analysis and awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetitie for development.
  • Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
  • The ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support and deliver successful outcomes
Transferable (key) skills
This module develops:
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media
  • Articulating and effectively explaining information



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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk