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Tourism futures: the challenge of sustainability

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N12109

Semester: Autumn

Convenor: Jillian Rickly

Credits & Level: 10 credits; Level 2

Pre-requisites: None.

Co-requisites: None.

Target Students: Available to all students.

Delivery: 11 ninety minute lectures, 2 sixty minute seminars

Assessment: One one and a half-hour exam (70%); One piece of individual coursework (1,500 words) (30%)

Exam Format:Answer TWO questions from FIVE. All questions carry equal marks.

Summary of Content This module will survey the international tourism industry in the 21st Century. Starting with lectures on the history and sociology of tourism and its broader cultural significance, it will analyse trends in tour operation management, sustainable transport practice, niche markets like eco-tourism, and investigate and evaluate the various social, cultural and environmental impacts which the tourist industry has on destinations.

Aims To interweave the various disciplines of tourism studies, to provide an understanding of how tourism fits into what may be described as postmodern society. To explore the historical origins of the tourism industry. To assess the role of tour operators, as well as the internet and other media in providing postmodern tourist experience. To analyse the challenge of sustainable transport options and emerging niche markets in the tourist industry of the future.

Key Words:
Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The management of customer expectations, relationships and development of service excellence
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
  • Understanding of the dynamics of the global economy.
    Cultural awareness and diversity, cultural interaction/conflict
Intellectual skills
This module develops:
  • The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Self-analysis and awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetitie for development.
  • Qualitative skills - ability to work with case studies, conduct in-depth research, provide variety of evidence resourced.
Transferable (key) skills
This module develops:
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media
  • Self-management and a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time
  • Articulating and effectively explaining information



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