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Managing and Marketing Tourism

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N12502

Semester: Autumn

Convenor: Scott McCabe

Credits & Level: 10 credits; Level 2

Pre-requisites: None.

Co-requisites: None.

Target Students: Available to all Part I or Part II students.

Delivery: 11 ninety minute lectures and 2 sixty minute tutorials during the semester.

Assessment: One piece of individual coursework (3,000 words) (100%)

Summary of Content The module examines the particular management and marketing issues affecting the tourism sector, using both relevant theoretical frameworks and applied cases from a range of different countries. The module covers topics such as: the importance of tourism to the global economy; services marketing and management principles and the specific characteristics of tourism in the service economy; tourist consumer behaviour, including latest trends in travel patterns; strategic marketing tools for tourism; managing service quality and delivery in tourism; destination management and marketing, imagery and branding; tourism product development, marketing communications and pricing; ICTs, channel strategies and e-tourism marketing; mobile and social media marketing in tourism; crisis management and scenario planning.

Aims The module aims to provide students with methods for examining and undertaking tourism management and marketing, as well as examples of the ways in which it is undertaken in practice, in a range of international contexts.

Key Words: Managing Tourism; Marketing Tourism; Frameworks for Analysis; International Case Studies.

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk
  • The development, access and operation of markets for resources, goods and services
  • The management of customer expectations, relationships and development of service excellence
  • The comprehension and use of relevant communications for application in business and management, including the use of digital tools
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
Intellectual skills
This module develops:
  • The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
Transferable (key) skills
This module develops:
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media
  • Articulating and effectively explaining information



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Nottingham University Business School

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Nottingham
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