Nottingham University Business School
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Management Strategy

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N12616

Semester: Autumn

Convenor: Corentin Curchod

Credits & Level: 10 credits; Level 2

Pre-requisites: N11606 (Microeconomics for Business A) or N11607 or equivalent.

Co-requisites: None.

Target Students: Available Part I and Part II Business School students. CANNOT be taken by students who are taking or who have taken N12410 Strategic Management: Content and Analysis.

Delivery: 11 ninety minute lectures and 2 sixty minute seminars.

Assessment: One 2-hour examination (100%)

Exam Format:Section A: answer ONE question from a choice of THREE questions. Section B: Answer ONE compulsory question pertaining to the case study provided to you on the day of the exam. Each question will carry equal marks.

Summary of Content This module provides participants with a theoretical and applied overview of strategic management in today's operational environment. It introduces and analyses the key concepts, frameworks and techniques of strategic management, which allow them to diagnose complex situations related to real-world business development.

Aims To introduce and discuss the key concepts, theories and frameworks integral to the strategic management of organisations and to apply them to real-world situations.

Key Words: Strategy; Generic Strategies; Strategic Choices; Strategy and Organisation; Competitive Advantage; Industry Analysis; Core Competences; Boundaries of the Firm

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The development of appropriate policies and strategies within a changing environment to meet stakeholder interests
  • The frameworks and tools commonly used to analyse market dynamics and the firm's external and internal drivers of success.
Intellectual skills
This module develops:
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
Transferable (key) skills
This module develops:
  • Articulating and effectively explaining information

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Nottingham University Business School

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