Nottingham University Business School
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Strategic Management and Competitive Advantage

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N12627

Semester: Spring

Convenor: Malay N. Desai

Credits & Level: 10 Credits, Level 2

Pre-requisites: N11606 (Microeconomics for Business A).

Co-requisites: None.

Target Students: Only available to BSc Accountancy students

Delivery: 11 x ninety minute lectures; 2 x sixty minute seminars

Assessment: One 2.5 hour examination (100%)

Exam Format:Section A: Answer TWO compulsory questions based on a case study provided in the exam. Section B: Answer TWO compulsory questions based on a second case study provided in the exam. All questions carry equal marks.

Summary of Content This module provides participants with a theoretical and applied overview of strategic management in today's operational environment. It introduces and analyses the key concepts, frameworks and techniques of strategic management, which allow them to diagnose complex situations related to real-world business development.

Aims To introduce and discuss the key concepts, theories and frameworks integral to the strategic management of organisations and to apply them to real-world situations.

Key Words: Strategy; Competitive Advantage; Industry Analysis; Resource-based View of the Firm; Strategic Positioning; Vertical Integration and Corporate Diversification; Organisational Design, Stakeholder Management, CEOs and Top Management Teams

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The development of appropriate policies and strategies within a changing environment to meet stakeholder interests
Intellectual skills
This module develops:
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
Transferable (key) skills
This module develops:
  • Articulating and effectively explaining information



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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk