Nottingham University Business School
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Technology Entrepreneurship in Practice

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N13330

Semester: Spring

Convenor: Hannah Noke

Credits & Level: 10 credits; Level 3

Pre-requisites: None.

Co-requisites: None.

Target Students: Available to all Part I and Part II students.

Delivery: 11 ninety-minute lectures; 2 one-hour seminars

Assessment: One 2,000 word individual essay (50%); Group presentation of a Business Plan (35%); Individual assessment of presentation skills (15%)

Summary of Content This module aims to provide students with the skills, knowledge and practical experience required to respond to the challenges involved in managing, commercialising and marketing technological innovation and new business development.

Aims This will introduce the process of commericialising for science and technology. Commercialisation deals with developing intellectual property within the science and technology domain to a point where it is ready to enter the market. An ever increasingly important activity where Government and business is placing much importance on the wealth creation.

Key Words: Science and business, technology and business, business processes

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The development, access and operation of markets for resources, goods and services
  • The sources, uses and management of finance
  • The management of resources
  • The comprehension and use of relevant communications for application in business and management, including the use of digital tools
  • The development of appropriate policies and strategies within a changing environment to meet stakeholder interests
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
  • The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design
  • Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value
  • Intellectual property and its exploration, sources of investment for high technology companies, commercial strategies.
    Key components in the development of a business plan.
Intellectual skills
This module develops:
  • The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
  • The ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making
Professional practical skills
This module develops:
  • People management, to include communications, team building, leadership and motivating others
  • Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
  • The ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support and deliver successful outcomes
  • Presentation skills - developing a pitch for investment.
Transferable (key) skills
This module develops:
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media
  • An awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts
  • Self-management and a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time
  • Ability to work with people from a range of cultures
  • Articulating and effectively explaining information
  • Building and maintaining relationships
  • Emotional intelligence and empathy



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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk