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Industrial Economics A: Structure, Conduct and Performance

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N13444

Semester: Autumn

Convenor: Natalie Moore

Credits & Level: 10 credits; Level 3

Pre-requisites: N12445 (Economics of Pricing and Decision Making).

Co-requisites: None.

Target Students: Available to all Part I and Part II Business School students and Joint/Minor students with the required pre-requisite N12445 Economics of Pricing and Decision Making.

Delivery: 11 ninety minute lectures and 2 sixty minute tutorials.

Assessment: 1.5 hour examination (70%); 1,500 word group coursework (30%)

Exam Format:Secton A: Answer ONE question from TWO. Section B: Answer ONE question from THREE. All questions carry equal marks.

Summary of Content This module presents an introduction to industrial economic analysis, focusing on the relationships between market concentration, conduct and performance. The module will cover the measurement and determinants of market concentration, links between market structure and industrial/firm performance, advertising and R&D in the context of industrial economics.

Aims To familiarise students with the basic concepts and tools that have been developed for the analysis of firms and industries and to facilitate their application.

Key Words: Industrial economics; market structure; conduct; performance; competition.

Learning Objectives & Outcomes Intellectual skills
This module develops:
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Numeracy and quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena
  • People management, to include communications, team building, leadership and motivating others
  • Qualitative skills including the ability to work with case studies, facility with key conepts used, decision making including incentives, equilibrium and marginal analysis.
Transferable (key) skills
This module develops:
  • Articulating and effectively explaining information
Knowledge and understanding (Industrial Economics)
This module develops a knowledge and understanding of:
  • The applications of economics. To discover how to apply relevant economic principles and reasoning to a variety of applied topics, in particular in the fields of industrial organisation and managerial economics.
  • The application of economics in the field of industrial organisation, in particular, the theory of market structure, to the understanding of economic welfare and policies, and the rationale behind business policies and strategies.



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