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Strategic Innovation Management

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N13610

Semester: Spring

Convenor: Paul Windrum

Credits & Level: 10 Credits, Level 3

Pre-requisites: None.

Co-requisites: None.

Target Students: Available to all Part I or Part II Business School students and Joint/Minor students.

Delivery: 11 90 minute lectures and 2 one hour tutorials

Assessment: One 1.5 hour examination (100%)

Exam Format:Answer TWO questions from SIX. All questions carry equal marks

Summary of Content This module introduces students to key strategy and innovation concepts and tools which are relevant to dynamic markets in which there is rapid change in knowledge and skills, technologies, products, and services. Topics covered include:

Creating and Sustaining Competitive Advantage in Dynamic Markets; Dynamic Capabilities; First and Second Mover Advantages in Innovation; Industry Life Cycles; New Product Development & Technology Lock-Ins; Innovation in Services (public & private sector)

Aims To develop tools and techniques for strategic innovation management at level 3.

Key Words: Strategy; innovation; management concepts and tools

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk
  • The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design
  • The development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models
  • Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value
  • A coherent core of principles for strategic management of product, process and organisational innovation, including internal/external analysis and innovation strategies in dynamic markets.
    Understanding extends to business policy, analytical methods and logical argument based on empirical evidence.
    Ability to synthesis and apply core strategy and innovation theory, and reasoning to applied topics.
    The application of strategic innovation, in particular the fields of product and services innovation in private and public sectors.
Intellectual skills
This module develops:
  • The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
Professional practical skills
This module develops:
  • The ability to apply strategy and innovation concepts and tools to business problems.
Transferable (key) skills
This module develops:
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media



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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

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email: business-enquiries@nottingham.ac.uk