Nottingham University Business School
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Operations Strategy

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N13814

Semester: Spring

Convenor: Kim Hua Tan

Credits & Level: 10 Credits, Level 3

Pre-requisites: None.

Co-requisites: None.

Target Students: Available to Part I and Part II students. Cannot be taken by students who have already studied N13810 Manufacturing Strategy

Delivery: 11 x one-hour lectures; 2 x two-hour seminars

Assessment: One 1.5 hour exam (100%)

Exam Format:Answer any TWO questions. All questions carry equal marks. Paper to contain FOUR questions.

Summary of Content This module examines the strategic importance of manufacturing and service operations, and the key links between operations and other functional strategies. The module explores the importance of a properly formulated and explicit operations strategy to ensure the development of a successful business. The module discusses the interdependence of policies for capacity, technology, supply networks, development and organisation.

Aims To recognise the potential strategic impact of manufacturing and service operations on business competitiveness. To examine how to formulate an effective operations strategy in alignment with other business strategies.

Key Words: Operations Strategy, Competitiveness, Performance Measurement

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk
  • The development, access and operation of markets for resources, goods and services
  • The management of customer expectations, relationships and development of service excellence
  • The management of resources
  • The management of the supply chain
  • The management of procurement
  • The management of outsourcing
  • The management of quality systems
  • The development, management, application and implementation of information systems and their impact upon organisations
  • The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design
  • The development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models
  • Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value
  • Operations strategy formulation principles, content and process
Intellectual skills
This module develops:
  • The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Numeracy and quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena
  • People management, to include communications, team building, leadership and motivating others
  • Evaluate operations strategies in relation to cost, time, quality and people
Transferable (key) skills
This module develops:
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media
  • Articulating and effectively explaining information
  • Work effectively as a member of a team
    Undertake self-directed study, including information acquisition and analysis to enable continued learning during a professional career.
    Develop innovation and creativity in problem solving.



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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk