BA (Business and Finance), MBA (Aston University), Master in Education (University of Worcester)
Associate Professor in Marketing (Teaching Focused)
+44 (0) 115 8467652
B75 (North Building, Jubilee Campus)
As Departmental Teaching Director for Marketing, Andrew leads on the enhancement of teaching and learning and the student experience. He teaches a wide range of marketing-related subjects that include Marketing Management, Consumer Behaviour, International Marketing, Environment of Business, Strategic Management, Innovation Management, and Marketing Consultancy. His teaching satisfaction averages 92% over the past three years. He has won teaching awards at Aston University and University of Warwick.
Andrew holds an MBA and an MA in Education, is a Fellow of the Chartered Institute of Marketing, and a Senior Fellow of the Higher Education Academy. He has wor ked in the Construction (1986-1989), Manufacturing (1989-2001) and Higher Education (since 2001) sectors. He held Business Development roles at Birmingham City University and University of Worcester. He began his teaching career with Aston University in 2010, and also teaches at Warwick Business School.
His next book 'Integrated Digital Marketing in Practice' will be published by Cambridge University Press in 2022.