Andrew Corcoran
BA (Business and Finance), MBA (Aston University), Master in Education (University of Worcester)
Assistant Professor in Marketing (Teaching Focused)
Division: Marketing
E-mail: Andrew.Corcoran@nottingham.ac.uk
Tel: +44 (0) 115 8467652
Location: C83 (North Building, Jubilee Campus)
Andrew's commercial career covers 32 years where he has worked in various roles within the Construction (1986-1989), Manufacturing (1989-2001) and Higher Education (2001-2018) sectors. He holds an MBA and an MA in Education, is a Fellow of the Chartered Institute of Marketing, and a Senior Fellow of the Higher Education Academy. Andrew has previously held Business Development roles at Birmingham City University and University of Worcester.
He began his academic career with Aston University in 2010, and has also taught at University of Warwick. His book Digital Marketing – An Integrated and Practical Approach will be published by Oxford University Press in 2020.
I am module convenor of the following modules:
Undergraduate
Introduction to Marketing A (N12105)
New Product/Service Development Management (N13401)
MSc
Principles of Marketing (N14B98)
Details of all modules can be found on
MyNottingham
Current Research Activities
Strategic foresight, alliances, digital marketing.
Publications from 2005 to the present day
Books
Andrew Corcoran, (2020), Digital Marketing- an Integrated and Practical Approach, (1), Oxford University Press, forthcoming 2020.
Andrew Corcoran, (2011), Academic Enterprise - a Field Guide, (1), The Blueberry Press.
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