Dr Christopher Pich

PhD (University of Hull)

Department: Marketing
E-mail: christopher.pich@nottingham.ac.uk

Dr Christopher Pich is an Associate Professor in Marketing at Nottingham University Business School. Before working at NUBS, Christopher was a Senior Lecturer in Marketing at Nottingham Trent University [2012-2024] and taught on modules at undergraduate and postgraduate level ranging from strategic brand management, marketing management, integrated marketing communications, principles of marketing, research methods, and the research project. Christopher has supervised students on dissertation/research/consultancy modules [undergraduate, in-company/placement, and postgraduate levels] and continues to supervise doctoral students at NUBS and other UK institutions. He is currently an external examiner at Cranfield School of Management, Cranfield University for the MSc Strategic Marketing [course level] programme for three modules including MSc Strategic Marketing and Planning, Consumer Behaviour, and Managing Brands. Christopher was also an external examiner [PhD examiner] at Salford University and the University of Durham. He is currently an Associate Editor for the International Journal of Market Research and Managing Editor for Europe for the Journal of Political Marketing.

Before embarking on a career in academia, Christopher was marketing executive for Threerooms: Design and Branding based in Nottingham, UK. He also worked within the exhibition industry, academic community, research and political communications. More specifically, Christopher worked as researcher to Sir Paul Judge and the Jury Team; a political movement of independent candidates established before the 2009 European Elections.

Christopher studied for his BA (Hons) International Marketing at the University of Hull Business School and the University at Albany State University of New York, USA. Furthermore, he gained his Master of Research at the University of Hull Business School. He gained his (PGCHE) Postgraduate Certificate in Higher Education at Nottingham Trent University, and is currently a Fellow of the Higher Education Academy (FHEA).


Areas of Expertise
Christopher's expertise includes political marketing, political branding, strategic brand management, corporate branding, marketing management, customer experience, and qualitative projective techniques.

 

Recent Publications

The following lists my publications from 2014 to the present day.

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In 2012, Christopher gained his PhD entitled 'An Exploration of the Internal-External Brand Orientations of David Cameron's Conservative Party' at the University of Hull Business School. Christopher's research continues to focus on political marketing, political branding, voter-consumer engagement, the voter-customer journey, and the application of qualitative projective techniques. In addition, his research area also covers topics such as corporate branding, brand identity-brand image and positioning.