Nottingham University Business School
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Professor Caroline Tynan

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BSc (Surrey), DipMRS (Surrey), DipCIM (Manchester), PhD (Strathclyde), Chartered Marketer CIM (Chartered Institute of Marketing)
Professor of Marketing

Division: Marketing
E-mail: Caroline.Tynan@nottingham.ac.uk
Tel: +44 (0) 115 8466978
Location: B72 (North Building, Jubilee Campus)

I am Professor of Marketing at Nottingham University Business School, President and Fellow of the Academy of Marketing, a Fellow and Chartered Marketer of the Chartered Institute of Marketing and a Visiting Professor at The University of Ljubljana, Slovenia. I served as a member of Sub-panel 19: Business and Management Studies representing the discipline of Marketing in the Research Excellence Framework 2014.

Research Interests
Consumption meanings, experience marketing, value co-creation and managerial marketing practice

Administrative Roles
Divisional Research Director (Marketing)
I am module convenor of the following modules:


Undergraduate

Consumer Behaviour (N13701)


Details of all modules can be found in the Module Catalogue

Current Research Activities
I have been pursuing various aspects of value co-creation, and meaning creation by consumers, utilising the ideas of both Customer and Service-Dominant Logics. This work developed from my early training as a consumer behaviourist. My work on Service–Dominant Logic has been pursued in various contexts including that of luxury goods, self gifting behaviours and calendrical festivals in the UK, Portugal and China and has been well received with our latest Journal of Business Research paper reaching their 6th most downloaded paper in 2013.

My other research interests relate to my background as an ex-brand manager and a professionally qualified and registered marketer that has resulted in a lifelong interest in the way marketing managers and directors practice marketing.

I serve on the editorial boards of the European Journal of Marketing, the Journal of Marketing Management, the Journal of Consumer Behaviour: An International Review and the Marketing Review and am also the Founding Editor of both the Marketing Review and the Henley Management College Working Paper Series.

International Collaborations, Organisation & Contributions
2011 - Ongoing    Fellow and life member of the Academy of Marketing
2000 - Ongoing    Visiting Professor of Marketing, University of Ljubljana, Slovenia
I am currently supervising the following Research Students:

Hakmana Priyangani Samanthika Gallage
 

Publications prior to 2005



Publications prior to 2005

Journal Articles

O'Malley, L.; Tynan, C. (2001), "Reframing Relationship Marketing for Consumer Markets", Interactive Marketing, Vol.2 (3), pp.240-246.

Chenet, P.; Tynan, C.; Money, A.H. (2000), "The Service Performance Gap: Testing of the Re-developed Causal Model", European Journal of Marketing, Vol.34 (3/4), pp.472-495.

O'Malley, L.; Tynan, C. (2000), "Relationship Marketing in Consumer Markets: Rhetoric or Reality?", European Journal of Marketing, Vol.34(7), pp.797-815.

Chenet, P.; Tynan, C.; Money, A.H. (1999), "The Service Performance Gap: Re-evaluation and Re-development", Journal of Business Research, Vol.46, 2, pp.133-147.

Connor, P.; Tynan, C. (1999), "Developing and Testing a Measure of Marketing Effectiveness", Journal of Marketing Management, Vol.15, 8, pp.733-756.

O'Malley, L.; Tynan, C. (1999), "The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation", Journal of Marketing Management, Vol.15, 7, pp.587-602.

Tynan, C. (1999), "Metaphor, Marketing and Marriage", Irish Marketing Review, Vol.12, 1, pp.17-26.

O'Donohoe, S.; Tynan, C. (1998), "Beyond Sophistication: Dimensions of Advertising Literacy", International Journal of Advertising, Vol.17, 4, pp.467-482.

Tynan, C. (1997), "A Review of the Marriage Analogy in Relationship Marketing", Journal of Marketing Management, Vol.13, 7, pp.695-703.



Chapters in Books

O'Donohoe, S.; Tynan, C. (1997), "Beyond the semiotic straightjacket: everyday experiences of advertising involvement", in S Brown, D Turley (ed) Consumer Research: Postcards from the Edge, London, Routledge.



Conferences

Harker, M.; Tynan, C. 2004, "The Creation and Termination of Marketing Relationships: The Customer Perspective", in the proceedings of the ANZMAC Conference, Wellington, New Zealand, December.

Pereira Heath, M. T.; Ennew, C.; Tynan, C. 2004, "Consumer Self-Gift Behaviour: An Exploratory Analysis", in Academy of Marketing Conference, University of Gloucestershire, July.

Pereira Heath, M. T.; Ennew, C.; Tynan, C. 2004, "The Use of Self-Gift Themes in Marketing: An Empirical Analysis", in the proceedings of the Academy of Marketing Conference, University of Gloucestershire, July.

Tynan, C.; McKechnie, S. 2004, "Unwrapping Christmas in the UK", at 4th Consumer Management Academy Workshop, March, Manchester.

McKechnie, S.; Tynan, C. 2003, "Christmas as a British Consumption Experience", at BAM Conference 'Knowledge into Practice', Harrogate, September 2003.

Abosag, I.; Tynan, C.; Lewis, C. 2002, "Relationship Marketing: The Interaction of Cultural Value Dimensions", at Academy of Marketing Conference, University of Nottingham, 2-5 July.

Abosag, I.; Tynan, C.; Lewis, C. 2002, "Cultural Values and Relationship Marketing: The Saudi Arabian Perspective", in the proceedings of the Multicultural Marketing Conference, Valencia, Spain, June 2002.

Lewis, C.; Tynan, C. 2001, "Using Models of Cultural Difference to Understand Relationship Marketing in an International Context: A Managerial Perspective", at Academy of Marketing Conference, University of Cardiff, July 2001.

O'Malley, L.; Tynan, C. 2001, "Consumer Responses to Relationship Marketing: Enjoyment, Indifference and Antipathy", at World Marketing Congress, Cardiff, June-July 2001.

Tynan, C.; Lewis, C.; Abosag, I. 2001, "Developing a Cross Cultural View of relationship marketing", at World Marketing Congress, Cardiff, June-July 2001.

Tynan, C.; O'Malley, L. 2000, "Consumer relationship marketing theory and practice: a case study analysis", at Academy of Marketing Conference, University of Derby, July.

Connor, P.; Tynan, C. 1999, "Assessing Marketing Performance: Developing and Testing a Measure of Marketing Effectiveness", at Assessing Marketing Performance Conference, 26th May, Cookham, Berkshire.

Tynan, C.; Lewis, C. 1999, "An Exploration of Relationship Marketing in Cross-cultural Contexts", at Academy of Marketing Conference, University of Stirling, November.

Tynan, C.; O'Malley, L. 1999, "Consumer Organisational Relationships as Interpersonal Relationships: A study of Consumer Views", at Relationship Marketing Colloquium, University of Strathclyde, November.

O'Donohoe, S.; Tynan, C. 1998, "Understanding Advertising Literacy", at Institute of Practitioners in Advertising and International Journal of Advertising: Advertising Effectiveness Research Forum, London, 17th March.

O'Malley, L.; Tynan, C. 1998, "Concept, Metaphor or Reality? The Prognosis for Consumer Organisational Relationships", in the proceedings of the American Marketing Association Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing, Emory University, Atlanta, June 12th-14th.

Tynan, C.; O'Malley, L. 1998, "Relationship Marketing in Consumer Markets: Fact or Folly?", at Understanding Customers: Developments in Theory and Practice, Consumer Research Academy Workshop, Manchester, March.

Tynan, C.; O'Malley, L. 1998, "An Exploratory Study of Relationship Marketing: The Consumers Eye View", at Understanding Customers: Developments in Theory and Practice, Consumer Research Academy Workshop, Manchester, March.

O'Donohoe, S.; Tynan, C. 1997, "Steeped in the spectacular vernacular: Sub-rosa advertising literacy among young adults", New and Evolving Paradigms: The Emerging Future of Marketing, at American Marketing Association Special Conference in Marketing Communications, Dublin, Ireland, 12-15th June.

O'Malley, L.; Tynan, C. 1997, "A Reappraisal of the Relationship Marketing Constructs of Commitment and Trust", New and Evolving Paradigms: The Emerging Future of Marketing", in the proceedings of the American Marketing Association Special Conference on Relationship Marketing, Dublin, Ireland, 12-15th June.

Tynan, C. 1997, "A Review of the Marriage Analogy in Relationship Marketing", in the proceedings of the Academy of Marketing Conference, Marketing without Borders, The Manchester Metropolitan University, 7-10th July, Winner of the Relationship Marketing Track Prize.



Publications from 2005 to the present day

Journal Articles

Gallage, H.P.S; Tynan, C; Heath, T. (2017), "Out-group peer involvement in youth alcohol consumption", Journal of Consumer Behaviour, Vol.17, pp 42-51.

Malone, S.; McKechnie, S.; Tynan, C. (2017), "Tourists\' emotions as a resource for customer value creation, co-creation, and destruction: A customer-grounded understanding", Journal of Travel Research, forthcoming 2017.

Pereira Heath, M. T.; Tynan, C.; Ennew, C. (2015), "Accounts of self-gift giving: nature, contexts and emotions", European Journal of Marketing, Vol.49 (7/8), pp. 1067-1086, DOI: 10.1108/EJM-03-2014-015.

Tynan, C.; McKechnie, S.; Hartley, S. (2014), "Interpreting value in the customer service experience using customer dominant logic", Journal of Marketing Management, Vol.30 (9-10), pp. 1058-1081, DOI:10.1080/0267257X.2014.934269.

Heath, M. T.; Tynan, C.; Ennew, C. (2011), "Self-gift giving; Understanding consumers and exploring brand messages", Journal of Marketing Communications, Vol.17 (2), pp. 127-144, doi:10.1080/13527260903236898.

Pereira Heath, M. T.; Tynan, C. (2010), "Crafting a Research Proposal", Marketing Review, Vol.10 (2), pp. 147-168.

Tynan, C.; Pereira Heath, M. T.; Ennew, C.; Wang, F.; Sun, L. (2010), "Self-gift giving in China and the UK: Collectivist versus individualist orientations", Journal of Marketing Management, Vol.26 (11/12), pp. 1112-1128, DOI: 10.1080/0267257X.2010.508981.

Tynan, C.; McKechnie, S.; Chhuon, C. (2010), "Co-creating Value for Luxury Brands", Journal of Business Research, Vol.63(11), pp.1156-1263, 10.1016/j.jbusres.2009.10.012.

Tynan, C.; McKechnie, S. (2009), "Experience Marketing: a review and reassessment", Journal of Marketing Management, Vol.25(5/6), pp. 501-517.

Tynan, C.; McKechnie, S. (2009), "Hedonic Meaning through Christmas Consumption: A Review and Model", Journal of Customer Behaviour, Vol.8(3), pp. 237-255.

McKechnie, S.; Tynan, C. (2008), "Halloween in a material world: trick or treat?", Journal of Marketing Management, Vol.24(9), pp. 1011-1023.

McKechnie, S.; Tynan, C. (2006), "Social Meaning in Christmas Consumption: An Exploratory Study of UK Celebrants' Consumption Rituals", Journal of Consumer Behaviour, Vol.5 (2), pp.130-144.

Littler, D.; Tynan, C. (2005), "What Are We and Where Are We Going? The Status and Future of Research in Marketing", European Journal of Marketing, Vol.39 (3/4), pp.261-271.



Chapters in Books

Abosag, I.; Yen, D.; Tynan, C. (2015), "The Dark Side of Business Relationships", in Nguyen, B, Simkin, L, and Canhoto, A (ed) The Dark Side of CRM: Customers, Relationships and Management, pp. 150-173, London, Abingdon, Oxon.

Tynan, C.; Pereira Heath, M. T.; Ennew, C.; Wang, F.; Sun, L. (2012), "Self-gift giving in China and the UK: Collectivist versus individualist orientations", in Piacentini, M and Cui, C (ed) Multicultural Perspectives in Customer Behaviour, pp. 119-134, London, Routledge.

Tynan, C.; McKechnie, S. (2010), "Experience Marketing: A review and reassessment", in Baron, Steve (ed) Services Marketing : A Focus on Customer Experience and the Changing Roles of Customers and Consumers, (3), Sage Publications Pvt Ltd.

Tynan, C. 2009, "Service-Dominant Logic", in FastTrack to Strategy and Management, FT Fast TRACK Prentice Hall.

O'Malley, L.; Tynan, C. (2008), "Relationship Marketing", in M J Baker (ed) The Marketing Book, 6th Edition, (6th), pp.33-54, Oxford, UK, Butterworth Heinemann.

Tynan, C. (2008), "Metaphors and Marketing: Some uses and abuses", in Kitchen, P.J. (ed) Marketing: Metaphors and Metamorphosis: A Critical Perspective, pp. 10-25, Palgrave-Macmillan: Baskingtoke, Hampshire.

O'Malley, L.; Tynan, C. (2005), "Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets", in Egan, J.; Harker, M. (ed) Relationship Marketing, Volume 3: Paradigm or Perspective - The Future of Relationship Marketing, pp. 212-229, Sage: London.



Conferences

Gallage, H.P.Samanthike, Heath, Teresa, and Tynan, Caroline, 2017, "Life style and Alcohol: A different perspective for alcohol warning labels", in British Academy funded workshop on Advancing theory and understanding of risky drinking behaviour: Insights from alcohol warning messages, 20th January 2017, Bangor University, UK..

Tynan, C.; McKechnie, S. 2017, "Exploring a conceptualisation of brand experience in a luxury setting", in Academy of Marketing Conference, Hull University Business School, Hull, 4-6 July..

Heath, M. Teresa Pereira, O'Malley Lisa and Tynan, A. Caroline, 2016, "Responsible Management Education and Care Ethics: A Symbiotic Relationship", in EBEN- PRME The European Business Ethics Network Annual Conference, Nottingham Trent University, 20-22nd June..

Illodo, Branco Ines, Heath, M. Teresa Pereira, and Tynan A. Caroline, 2016, "Who are the gift receivers? A dynamic gift giving network", in Academy of Marketing Science World Marketing Congress, IESEG School of Management, Paris, 19-23rd July..

Tynan, A.C., and McKechnie, S, 2016, "Conceptualising Brand Experience in a Luxury Setting", in Academy of Marketing Conference, Newcastle Business School, Northumbria University, 4-7th July.

Gallage, S.; Tynan, C.; Pereira Heath, M. T. 2015, "Out-group peer involvement in youth alcohol consumption", at Academy of Marketing Conference, University of Limerick, 7-9 July.

Illodo, I.B.; Tynan, C.; Pereira Heath, M. T. 2015, "Complexity of dyadic gift giving forms: a new framework", at Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress, Bari, Italy, July 14th-18th.

McKechnie, S.; Tynan, C. 2015, "Showing off or fitting in: Contemporary Luxury Consumption Angst amoungst Chinese Generations Y Comsumers", in Academy of Marketing Conference, University of Limerick, Ireland, 7-9 July.

McKechnie, S.; Tynan, C.; Liu, M. 2015, "Fitting in or standing out: luxury brand consumption amongst China\'s post-80s consumers", in Global Fashion Management Conference, University of Florence, Italy 25-28 June.

Popesku, S.; Story, V.; Tynan, C. 2015, "The value creation process: Illuminating the transformation of resources into value", at Academy of Marketing Conference, University of Limerick 7-9 July.

Malone, S.; Tynan, C.; McKechnie, S. 2014, "The role of emotion in value creation: understanding the customer sphere", at AMA SERVSIG (International Service Research Conference), Thessaloniki, Greece, June 13-15th.

Pereira Heath, M. T.; O'Malley, L.; Tynan, C. 2014, "Perspectives on marketing education: caring and critical", at Academy of marketing conference, Bournemouth University, July, Winner of the Education Track Prize.

Illodo, B.I.; Tynan, C.; Pereira Heath, M. T. 2013, "Gift giver's attachment style and the experience of emotions", at Academy of Marketing Conference, The University of South Wales, Cardiff 8th-11th July.

Tynan, C.; McKechnie, S.; Hartley, S. 2013, "Speed, steps and skid pans: Value co-creation through car experience days", at Academy of marketing conference, The University of South Wales, Cardiff, 8th-11th July, Winner of the events marketing track prize.

McKechnie, S.; Tynan, C. 2011, "Co-creating Luxury Brand Value Online. Special Session: On the Luxuries of Life: Paradox and Progress of the Luxury Brand", at AMS World Marketing Congress Conference, Reims, France, July.

McKechnie, S.; Tynan, C. 2011, "Co-creating Value in Online Customer Environments for Luxury Brands", at 7th Thought Leaders International Conference in Brand Management, UniversitÓ della Svizzera Italiana, March.

Heath, M.; Pereira Heath, M. T.; Tynan, C.; Ennew, C. 2010, "I deserved it!: The Nature, Contexts and Emotions of Self-gift Giving. Special Session \"Self-gifting: What could this mean for me?\"", in Academy of Marketing Science, Portland, Oregon, May, 26th-29th.

McKechnie, S.; Tynan, C. 2010, "Burberry: The Chequered History of a Luxury Brand", in Academy of Marketing Conference, Coventry University, Coventry, July 6th- 9th.

Pereira Heath, M. T.; Ennew, C.; Tynan, C. 2010, "The Symbolic Value of Self-Gift Consumer Behaviour: An Exploratory Study", in European Academy of Marketing Conference, Copenhagen, Denmark, June 1st-4th.

McKechnie, S.; Tynan, C. 2009, "Cultivating Luxury Brand Value in Difficult Times", in 5th International Colloquium of The Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group. Claire College, Cambridge, September.

Pereira Heath, M. T.; Tynan, C.; Ennew, C. 2009, "Passengers' Consumption Experiences in Airports: a Review and Research Agenda", at Academy of Marketing (AM) Conference, Leeds Metropolitan University, July..

Tynan, C.; McKechnie, S. 2009, "Staying at the cutting edge: Co-creating value for luxury goods offline and online", in Academy of Marketing Conference, Leeds Metropolitan University, July.

McKechnie, S.; Tynan, C. 2008, "Halloween in a Material World: Trick or Treat?", in Academy of Marketing Conference, The Robert Gordon University, Aberdeen, July, Winning track prize for the Best Paper Relating to Children and Youth.

Tynan, C.; McKechnie, S. 2008, "Co-creating Value through Experience Marketing", in Academy of Marketing Conference, The Robert Gordon University, Aberdeen, July.

Tynan, C.; McKechnie, S.; Chhuon, C. 2008, "Creating Customer Value in the Luxury Goods Marketplace", in Thought Leaders International Conference on Brand Management, University of Birmingham, April.

Tynan, C.; Pereira Heath, M. T.; Sun, L. 2008, "Self-gift giving in the UK and China: from 'Because I'm worth it' to 'Because we're worth it?", at European Academy of Marketing, Brighton, U.K, May.

Pereira Heath, M. T.; Tynan, C.; Ennew, C. 2007, "Self-Gifts to Deal with Separations: Pulling Closer and Pushing Away", at European Marketing Academy Conference, Reykjavik University, Iceland, May.

Abosag, I.; Tynan, C.; Lewis, C. 2006, "The Commitment-Trust Theory: The British and Saudi Arabian Cross-Cultural Perspectives", in the proceedings of the IMP Conference, Bocconi University, Milan, September.

Abosag, I.; Tynan, C.; Lewis, C. 2006, "The Development of Trust and Relationship Commitment within Relationship Life-Cycle in Saudi Arabia", in the proceedings of the European Marketing Academy Conference, Athens, Greece, May.

Pereira Heath, M. T.; Ennew, C.; Tynan, C. 2005, "Interpersonal and Self-Gifts: Building the Bridge", in the proceedings of the European Marketing Academy Conference, Bocconi University, Milan, May.

Pereira Heath, M. T.; Ennew, C.; Tynan, C. 2005, "Self-Gift Consumer Behaviour: Does It Make You Feel Better", in the proceedings of the Academy of Marketing Conference, Dublin Institute of Technology, July.

Tynan, C.; McKechnie, S. 2005, "Sacralising the Profane: Creating Meaning with Christmas Consumption in the UK", in Euopean Advances in Consumer Rsearch, Sweden: Association for Consumer Research.

Tynan, C.; McKechnie, S. 2005, "Fantasy, Feelings and Fun at Christmas: An Account of Hedonic Meanings in the British Consumption Experience", in the proceedings of the Academy of Marketing Conference, Dublin Institute of Technology, July.

 

 

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk