Nottingham University Business School
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Caroline Tynan

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BSc (Surrey), DipMRS (Surrey), DipCIM (Manchester), PhD (Strathclyde), Chartered Marketer CIM (Chartered Institute of Marketing)
Emeritus Professor (Marketing Division)

Department: Marketing

I am Professor of Marketing at Nottingham University Business School, President and Fellow of the Academy of Marketing, a Fellow and Chartered Marketer of the Chartered Institute of Marketing and a Visiting Professor at The University of Ljubljana, Slovenia. I served as a member of Sub-panel 19: Business and Management Studies representing the discipline of Marketing in the Research Excellence Framework 2014.


The following lists my publications from 2014 to the present day.

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I have been pursuing various aspects of value co-creation, and meaning creation by consumers, utilising the ideas of experience marketing, Customer and Service-Dominant Logics. My work on Service Dominant Logic has been pursued in various contexts including that of luxury goods, self gifting behaviours and calendrical festivals in the UK, Portugal and China and has been well received with our latest Journal of Business Research paper reaching their 7th most cited paper since 2010.

My other research interests relate to my background as a professionally qualified and registered Chartered Marketer that has resulted in a lifelong interest in the way marketing managers and directors practice marketing.

I serve on the editorial boards of the European Journal of Marketing, the Journal of Marketing Management, the Journal of Consumer Behaviour: An International Review and the Marketing Review and am also the Founding Editor of both the Marketing Review and the Henley Management College Working Paper Series.

Caroline is currently supervising the following Research Students:

Wijethunga Mudiyanselage Wijethunga


Nottingham University Business School

Jubilee Campus

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