Nottingham University Business School
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Jeremy Larner

BA (Durham), MA (Birmingham)
Assistant Professor in Industrial Economics

Division: Industrial Economics
Centre/Institute: Centre for Research in the Behavioural Sciences
Tel: +44 (0) 115 8466586
Location: C25 (South Building, Jubilee Campus)

Jeremy Larner is an Assistant Professor in Economics. He previously spent 4 years working at the university's China campus, where he picked up a strong interest in Chinese culture and its effect on cognition and decision-making. He has published in Experimental Economics, The China Quarterly and the Journal of Consumer Behaviour. His teaching currently focuses on the Psychology of Economic Decision Making and Quantitative Research methods.

Research Interests
Experimental Methodology; Cultural Influences on Decision-making; Cognition; Emotion; Field Experiments

Administrative Roles
Director of Undergraduate Programmes
UG Joint Honours Co-ordinator
UG Minor Degrees Co-ordinator
I am module convenor of the following modules:


Quantitative Methods 1b (N11127)
The Psychology of Economic and Business Decisions (N12623)

Details of all modules can be found on MyNottingham


Publications from 2005 to the present day

Journal Articles

Chesney, T., Chuah, S., Hoffmann, R. & Larner, J. (2016), "The influence of influence: the effect of task repetition on persuaders and persuadees", Decision Support Systems, Vol.94, pp. 12-18.

Chesney, T.; Chuah, S.; Hoffmann, R.; Hui, W.; Larner, J. (2014), "Skilled players cooperate less in mult-player games", Journal of Gaming and Virtual Worlds, Vol.6 (1), pp. 21-31.

Chesney, T.; Chuah, S.; Hoffmann, R.; Hui, W.; Larner, J. (2014), "Determinants of friendship in social networking virtual worlds", Communications of the Association for Information Systems, Vol.34 (72), pp. 1397-1416.

Chuah, S.; Hoffmann, R.; Larner, J. (2014), "Elicitation effects in a multi-stage bargaining experiment", Experimental Economics, Vol.17, pp. 335-345.

Chuah, S.; Hoffmann, R.; Larner, J. (2014), "Chinese Values and Negotiation Behaviour: A Bargaining Experiment", International Business Review, Vol.22 (6), pp. 1203-1211.

Chesney, T.; Chuah, S.; Hoffmann, R.; Hui, W.; Larner, J. (2013), "A study of gamer experience and virtual world behaviour", Interacting with Computers, Vol.26 (1), pp. 1-11, doi:10.1093/iwc/iwt024.

Hoffmann, R.; Larner, J. (2013), "The Demography of Chinese Nationalism A Field-Experimental Approach", China Quarterly, Vol.213, pp. 189-204.

Bi, X.; Gunessee, S.; Hoffmann, R.; Hui, W.; Larner, J.; Ma, Q.P.; Mattison Thompson, F. (2012), "Chinese consumer ethnocentrism: A field experiment", Journal of Consumer Behaviour, Vol.11 (3), pp. 252-263.

Chapters in Books

Thomas Chesney, Swee Hoon Chuah, Robert Hoffmann, Wendy Hui and Jeremy Larner, (2017), "Virtual Economic Experiments", in Social Interaction in Virtual Worlds, Cambridge University Press.



Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667