Nottingham University Business School
  • Print

Professor Jillian Rickly

Image of Professor Jillian Rickly
BA (Indiana University), BA (Indiana University), MA (Indiana University), PhD (Indiana University)
Professor of Tourism

Department: Marketing
Tel: +44 (0) 115 8466493
Location: B74 (North Building, Jubilee Campus)

Jillian Rickly (PhD, FHEA) is Professor of Tourism with a background in geography and nearly two decades of experience with interdisciplinary social science research and pedagogy. She is globally recognized for her work on tourist experience, tourism geographies, lifestyle mobilities, accessible tourism, and tourism marketing.

Professor Rickly joined the Nottingham University Business School in 2014, where she has focused her research activities in two main areas:
(1) Authenticity/alienation in tourism motivation and experience. She has spent much of her career working in this area, with her greatest scholarly contributions coming from her theorization of the role of authenticity and alienation in tourist motivation and experience across numerous contexts (heritage, dark, nature, adventure, smart). She serves as the Editor for the Annals of Tourism Research Curated Collection on Authenticity, which is a leading archive on the topic.
(2) Accessible tourism and disability mobilities. In recent years, she has developed a new research agenda related to disability, accessibility and travel behaviour. Much of this work has focused on people with disabilities who have assistance dogs and examines the role of this human-animal relationship to travel behaviour across the transport, travel and tourism sectors. This has inspired collaborations with Guide Dogs for the Blind and Assistance Dogs UK. New projects now stretch into various niches of accessible tourism, including disability representation in adventure tourism, the accessibility of accessibility information by service providers, and conceptualizing the potential of occupational therapy to the field. She is the co-editor of the Tourism Geographies Collection on Accessible Tourism, co-guest editor of special issue on "Accessible Tourism Geographies and Disability Mobilities", and co-editor of the Handbook of Accessible Tourism (under contract with De Gruyter, expected spring 2025).

Areas of Expertise
Tourist experience; Tourism motivation; Tourism mobilities and behaviour; Tourism marketing; Authenticity studies; Accessible tourism; Critical disabilities studies; Critical animal studies; Qualitative methodologies; Outdoor recreation; Tourism niches (heritage, nature, adventure, dark, smart)


The following lists my publications from 2014 to the present day.

Enter a search term into the filter box to only display rows containing that search term. You can also sort columns by clicking on the appropriate header.

Clear Filter Rows per Page:

Jillian teaches across many of the NUBS tourism modules on both the UG and PG courses. She strives to deliver engaging lectures that inspire students to reflect on their tourism and travel behaviours.

Jillian is module convenor of the following module(s):


Sustainable Tourism Futures (BUSI2028)

Details of all modules can be found on MyNottingham

My research interests include:
�¢ï¿½�¢ Authenticity and alienation in tourism motivation and experience
�¢ï¿½�¢ Accessible tourism and disability mobilities
�¢ï¿½�¢ Critical animal studies and non-human work in the tourism industry
�¢ï¿½�¢ Outdoor recreation, environmental perceptions and sustainability discourses
�¢ï¿½�¢ Tourism marketing, geographic imaginaries, and identity politics in place branding
�¢ï¿½�¢ Critical heritage studies, museum studies, and politics of representation

Jillian is currently supervising the following Research Students:

Abbie-Gayle Johnson
Heppy Millanyani
Omnia Abdelwareth
Tahira Kosar
Wijethunga Mudiyanselage Wijethunga
School Administrative Roles
Department Head (Marketing)

School and University Committee Memberships
School Executive 2023


Nottingham University Business School

Jubilee Campus

Contact us