Nottingham University Business School
  • Print

Dr Canice Kwan

BBA - Bachelor of Business Administration (Hong Kong Baptist University), MPhil (Hong Kong Baptist University), PhD (The Chinese University of Hong Kong )
Assistant Professor in Marketing

Department: Marketing
Location: B70 (North Building, Jubilee Campus)

Canice is currently an Assistant Professor of Marketing at the University of Nottingham. She obtained her PhD in Marketing at Chinese University of Hong Kong in 2016. Upon graduation, she worked as an Assistant Professor in Lingnan (University) College at Sun Yat-sen University (SYSU, China). She then joined Lee Shau Kee School of Business and Administration at Hong Kong Metropolitan University while serving as a visiting professor at SYSU.

Canice's research covers a diversity of domains and areas related consumer behaviors, ranging from judgment and decision making to information processing. Specifically, she is dedicated to three tracks in marketing and psychology: (1) visual communications, social media, and digital marketing, (2) sustainability and prosocial behaviors, and (3) Human Decision Making. Her works have been published in leading marketing journals such as Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Business Research. She has also been granted the best paper award in some major international conferences such as America Marketing Association (AMA) Summer Educator Conference.

Areas of Expertise
Visual communications, social media, and digital marketing; Sustainability and prosocial behaviors; Human decision making


The following lists my publications from 2014 to the present day.

Enter a search term into the filter box to only display rows containing that search term. You can also sort columns by clicking on the appropriate header.

Clear Filter Rows per Page:

In recent years, there are drastic changes in the environment, business models and practices. Business education has been transforming to keep up with the skills and mind-sets required to tackle the increasingly complex challenges in the real world. Particularly in marketing, widespread applications of data analytics and digital technologies have revolutionized strategies and functional structure.

If you want to earn a better understanding of contemporary issues in business and develop foresight to innovation, let's join Canice in class and start the journey of knowledge exploration on latest trends, real-world problems, and novel research findings.

Canice is module convenor of the following module(s):


Marketing Management in the Digital Economy (BUSI4467)

Details of all modules can be found on MyNottingham

In nowadays marketplace, consumer behaviors become more sophisticated and complex. Marketing research has more profound implications to business practices and even policies. A more dynamic view is called for understanding consumers and optimizing business strategies. While behavioral research and theories constitutes an indispensable part for generating prescriptive and predictive insights, this view cannot be understood fully without drawing on field data and with the application of technologies. In painting the picture of contemporary business, it demands researchers from diverse background to collaborate closely.

Though specialized in consumer psychology, Canice does not only do experiments. She takes initiatives to validate theories with field and lab data, different research methods, and application of latest technologies. As one of the active researchers in the field, she gathers scholars from reputable universities and forms teams to explore emerging phenomena such as sustainable consumption, social media, and livestream selling. Her teams constitute researchers with distinct expertise covering consumer psychology, marketing strategies, and quantitative methods. She believes that multimethod approach and cross-disciplinary collaboration can lead to a more thorough understanding of various real-world phenomena and their possible influences on practices.

Canice is currently supervising the following Research Students:

Sicheng Dai


Nottingham University Business School

Jubilee Campus

Contact us