Nottingham University Business School
  • Print
   
   

Professor Marina Novelli

Italian Laurea cum laude (University of Bari, Italy), PhD (University of Bari, Italy)
Professor of Marketing and Tourism

Department: Marketing, Tourism and Analytics
E-mail: marina.novelli@nottingham.ac.uk
Tel: +44 (0) 115 9515491
Location: B73 (North Building, Jubilee Campus)

Marina is Director of the Sustainable Travel and Tourism Advanced Research Centre (STTAR-C) and Professor of Marketing and Tourism at Nottingham University Business School. She joined the University of Nottingham in October 2023. She is a geographer with a background in economics, and 25 years' experience of high-quality research, consultancy, knowledge exchange, PhD supervision, teaching and curriculum development and a keen interest in interdisciplinary research. She is an internationally renowned policy, planning and sustainable development expert and has advised on numerous international cooperation and research assignments funded by International Development Organisations (IDOs) including The World Bank, the European Union, The UN (UNESCO, UNIDO, UNWTO), the Commonwealth Secretariat, the Millennium Challenge Corporation as well as National Ministries, Tourism Boards, Regional Development Agencies and NGOs. She is known globally for her excellence in leading and collaborating with multi-disciplinary, multi-stakeholder and multi-cultural teams and for her commitment to generating new knowledge on ways in which tourism can play a key role in sustainable development by stimulating local economies, conserving the environment, developing people and changing lives.


Areas of Expertise
Areas of Expertise: sustainable tourism policy, planning and development; niche tourism development, management and marketing; community-based tourism; tourism at time of health crisis (i.e. Ebola and COVID); rural diversification; responsible tourism; tourism in the developing world; travel philanthropy.

Marina is:

- Director of the Sustainable Travel and Tourism Advanced Research Centre (STTAR Centre) - https://www.nottingham.ac.uk/business/who-we-are/centres-and-institutes/sttar-c/index.aspx

- Leverhulme International Fellow (2024 extended till June 2025)

- Elected Fellow of the Academy of Social Sciences

- Elected Fellow of the International Academy for the Study of Tourism

- Member of The World Economic Forum Global Future Council for the Future of Sustainable Tourism

- Member of The World Economic Forum Global Future Council for the Future of Entertainment and Lifestyle Economy.

- Alternate Member of the UNWTO World Committee on Tourism Ethics

Between 2018 and 2021 she served as REF2021 panellist for UOA-C24: Sport, Tourism and Leisure.

 

The following lists my publications from 2014 to the present day.

Enter a search term into the filter box to only display rows containing that search term. You can also sort columns by clicking on the appropriate header.

 Clear Filter Rows per Page:

Marina has a research-led teaching approach. Her teaching is filled with knowledge emerging from her extensive portfolio of research and consultancy engagements, which makes it unique. Drawing on her extensive network of collaborators and practical experiences, she provides students with the opportunity to engage with ‘real world’ issues.

She contributes to the following modules:
BUSI2019 Managing and Marketing Tourism
BUSI4575 Sustainable Tourism Management



As social scientist, Marina's research holds the role of the community at the centre of whatever she does. She is particularly interested in the debates on tourism governance, policy and practice in relation to Agenda 2030 for Sustainable Development and how this plays out on the ground, how it is contested, challenged and resisted and most importantly how these contribute (or not) to more resilient communities.

Marina's has over 20 years of research and consultancy experience in the field of: diagnostic, monitoring and evaluation studies; policy, governance and institutional development; destination planning and sustainable product development and value chain management; community centred interventions; cultural industries and arts for sustainable development; HRD - training needs analysis, capacity building, train-the trainers and curriculum development; service standards and optimisation processes in hospitality and tourism.

She has worked in several countries, including: Angola, Benin, Botswana, Burundi, Cape Verde, Egypt, Ethiopia, France, The Gambia, Ghana, India, Italy, Ivory Coast, Kenya, Kingdom of Eswatini (formerly Swaziland), Lesotho, Liberia, Malawi, Mongolia, Mozambique, Namibia, Nepal, Nigeria, Rwanda, Senegal, Sierra Leone, South Africa, Tanzania, Tunisia, Uganda, UAE (Dubai), UK, USA, Vietnam, Zambia and Zimbabwe.

Marina's PhD supervisory interests are closely aligned with her research interest and experience. These include:

- Sustainable Tourism Development for Resilient Communities - i.e. the complexity of tourism development in the Global South; niche (tourism) product development, management and marketing; the impact of heath crisis on tourism communities (i.e. Ebola, COVID); healthy lifestyle tourism development and management; Local, National and IDOs' interventions for sustainability and resilient communities; travel philanthropy, serious leisure and the act of giving beyond volunteering;

- Innovation, responsible entrepreneurship and sustainability in tourism - community-based and responsible tourism approaches; circular economy, contemporary arts and community development, contemporary arts for sustainable development in Africa; rural diversification and regeneration through tourism.

- Policy, Planning and Governance - i.e. master-planning; training needs analysis and capacity building; responsible leadership; participatory and community centred development; capacity building processes and practices; overtourism and tourismophobia; tourism and the circular economy; regenerative tourism.
School Administrative Roles
STTAR-C - Director of Sustainable Travel and Tourism Advanced Research Centre

School and University Committee Memberships
CommitteeFromRole
Social and Environmental Responsibility Group 2024
 

 

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

Contact us