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Professor Marina Novelli

Italian Laurea cum laude (University of Bari, Italy), PhD (University of Bari, Italy)
Professor of Marketing and Tourism

Department: Marketing
Location: B73 (North Building, Jubilee Campus)

Marina is Professor of Marketing and Tourism. She joined the Nottingham University Business School in October 2023. She is a geographer with a background in economics, and over 20 years' experience of high-quality research, consultancy, knowledge exchange, PhD supervision, teaching and curriculum development and a keen interest in interdisciplinary research. She is an internationally renowned policy, planning and sustainable development expert and has advised on numerous international cooperation and research assignments funded by International Development Organisations (IDOs) including The World Bank, the European Union, The UN (UNESCO, UNIDO, UNWTO), the Commonwealth Secretariat, the Millennium Challenge Corporation as well as National Ministries, Tourism Boards, Regional Development Agencies and NGOs. She is known globally for her excellence in leading and collaborating with multi-disciplinary, multi-stakeholder and multi-cultural teams and for her commitment to generating new knowledge on ways in which tourism can play a key role in sustainable development by stimulating local economies, conserving the environment, developing people and changing lives.

Areas of Expertise
Areas of Expertise: sustainable tourism policy, planning and development; niche tourism development, management and marketing; community-based tourism; tourism at time of health crisis (i.e. Ebola and COVID); rural diversification; responsible tourism; tourism in the developing world; travel philanthropy.

Marina is Co-Editor of the Taylor and Francis Journal Tourism Planning and Development.

She is: Leverhulme International Fellow (2023/24); Elected Fellow of the Academy of Social Sciences, Selected Member of The World Economic Forum Global Future Council for Sustainable Tourism; Elected Fellow of the International Academy for the Study of Tourism; Alternate Member of the UNWTO World Committee on Tourism Ethics. Between 2018 and 2021 she served as REF2021 panellist for UOA-C24: Sport, Tourism and Leisure.


The following lists my publications from 2014 to the present day.

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Marina has a research-led teaching approach. Her teaching is filled with knowledge emerging from her extensive portfolio of research and consultancy engagements, which makes it unique. Drawing on her extensive network of collaborators and practical experiences, she provides students with the opportunity to engage with ‘real world’ issues.

She contributes to the following modules:
BUSI2019 Managing and Marketing Tourism
BUSI4575 Sustainable Tourism Management

As social scientist, Marina's research holds the role of the community at the centre of whatever she does. She is particularly interested in the debates on tourism governance, policy and practice in relation to Agenda 2030 for Sustainable Development and how this plays out on the ground, how it is contested, challenged and resisted and most importantly how these contribute (or not) to more resilient communities.

Marina's has over 20 years of research and consultancy experience in the field of: diagnostic, monitoring and evaluation studies; policy, governance and institutional development; destination planning and sustainable product development and value chain management; community centred interventions; cultural industries and arts for sustainable development; HRD - training needs analysis, capacity building, train-the trainers and curriculum development; service standards and optimisation processes in hospitality and tourism.

She has worked in several countries, including: Angola, Benin, Botswana, Burundi, Cape Verde, Egypt, Ethiopia, France, The Gambia, Ghana, India, Italy, Ivory Coast, Kenya, Kingdom of Eswatini (formerly Swaziland), Lesotho, Liberia, Malawi, Mongolia, Mozambique, Namibia, Nepal, Nigeria, Rwanda, Senegal, Sierra Leone, South Africa, Tanzania, Tunisia, Uganda, UAE (Dubai), UK, USA, Vietnam, Zambia and Zimbabwe.

Marina's PhD supervisory interests are closely aligned with her research interest and experience. These include:

- Sustainable Tourism Development for Resilient Communities - i.e. the complexity of tourism development in the Global South; niche (tourism) product development, managementt and marketing; the impact of heath crisis on tourism communities (i.e. Ebola, COVID); healthy lifestyle tourism development and management; Local, National and IDOs' interventions for sustainability and resilient communities; travel philanthropy, serious leisure and the act of giving beyond volunteering;

- Innovation, responsible entrepreneurship and sustainability in tourism - community-based and responsible tourism approaches; circular economy, contemporary arts and community development, contemporary arts for sustainable development in Africa; rural diversification and regeneration through tourism.

- Policy, Planning and Governance - i.e. master-planning; training needs analysis and capacity building; responsible leadership; participatory and community centred development; capacity building processes and practices; overtourism and tourismophobia; tourism and the circular economy.
School and University Committee Memberships
Social and Environmental Responsibility Group 2024


Nottingham University Business School

Jubilee Campus

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