BSc (Hons) (University of Talca), Master of Business Administration (University of Dallas), Business Case Teaching Method Certificate (Harvard Business School), PhD in Business and Management (Nottingham University Business School), Senior Fellow of the HEA (The Higher Education Academy), Certified Management & Business Educator ( (Chartered Association of Business Schools)
Assistant Professor in Marketing
Department: Marketing, Tourism and AnalyticsE-mail: Patricio.SanchezCampos@nottingham.ac.ukTel: +44 (0) 115 8466031
Location: B80 (North Building, Jubilee Campus)
Patricio is an academic with 25 years of experience in the HE sector. He has held multiple senior roles in HE, including Director of Global Engagement, UG Programs, Director of MBA Programs, Director of Graduate Business Programs supporting the Education and Student Experience (ESE). He is currently the Director of Student Recruitment and Educational Partnerships (Global) at NUBS UK. In this role, He leverages academic knowledge and managerial expertise to promote Uk and global student recruitment, income generating partnerships, and international collaboration. His leadership experience extends to serving on several international HE Quality Assurance Agencies (AACSB, EQUIS, and AMBA accreditation processes/committees).
He has solid experience teaching in international contexts. He has been module convenor for UG, PG-taught, MBA and Executive Education courses in the areas of Marketing, Critical Marketing, Social Marketing, Marketing & Society, and Qualitative Research Methods. He has supervised many UG and PG dissertations over the years.
He has been recognized with the 'Best MBA Lecturer' and has received several teaching excellence awards for his contributions to various marketing courses.
He is a Senior Fellow of the HE Academy (SFHEA), a Certified Management Business Educator (CABS) and a Fulbright Scholar (USA). He holds a certificate in Business Case Teaching Method from Harvard Business School (HBS).
He joined the Department of Marketing, Tourism and Analytics in September 2021.
Areas of ExpertisePatricio follows an interpretivist paradigm. His research is interdisciplinary but rooted in the field of transformative marketing, consumer culture, consumer vulnerabilities, and markets in HE. As a qualitative researcher, he is interested in exploring how marketing practices and market-oriented policies produce, reproduce, or resist social power relations, ideologies, social (in)justice, and social (ex)inclusion in accessing marketplaces for less privileged consumers.
He has a particular interest in Critical Discourse Analysis as an analytical framework to understand the influence of language on society. With a Critical Discourse Analysis approach, he examines texts, talks, and images found in policies, written media, social media, and people's conversations. He holds a Certificate in Critical Discourse Analysis of Media Representation from Maastricht University (The Netherlands).
His doctoral research focused on students' representations in Higher Education, exploring alternatives to the student-as-a-consumer orientation in marketised contexts. He conducted media articles and in-depth interview analyses, following Fairclough's Critical Discourse Analysis approach. In 2019, his research was recognized with the Doctoral Best Paper Award (University of Birmingham). In 2023 his doctoral dissertation was nominated for BERA Best Thesis Award (British Educational Research Association).
He is a member of the Centre of Global Higher Education Student Funding Group from Oxford University (UK), The Sustainable Travel and Tourism Advanced Research Centre (STTAR Centre) and International Centre for Corporate Social Responsibility (ICCSR) at the University of Nottingham (UK)
Keywords: Consumer Culture, Consumer Behaviour, Critical Marketing, and Marketisation in HE.
Qualitative research with a particular interest in Critical Discourse Analysis (CDA).