Nottingham University Business School
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Dr Ruxandra-Elena Francu

PhD (Maastricht University), Associate Fellow of the HEA (Advance HE), Fellow of the HEA (Advance HE)
Assistant Professor in Marketing

Department: Marketing
Tel: +44 (0) 115 8466629
Location: B72 (North Building, Jubilee Campus)

Dr. R. Elena Francu is an Assistant Professor within the Marketing Department at Nottingham University Business School (NUBS). Prior to this, she was a Teaching Associate within the Marketing Division at NUBS (2018-2020). Before joining NUBS, Elena completed her Ph.D. in Marketing (2013-2019) at Maastricht University School of Business and Economics (The Netherlands). As a Ph.D. candidate she was extensively involved in various research, teaching, and supervision roles in the areas of Marketing and Management at BSc., MSc., and MBA levels.

Her research focuses on deploying sensor technology to generate insights into the dynamics of product and service innovation teams. More specifically, her work uncovers how team creative problem solving can be explained by objective and fine-grained behaviors (i.e., "social signals" such as vocalics, proxemics, and kinesics) in real-life innovation teams.

In her research, Elena works in collaboration with a number of companies in sectors such as professional services, software and ICT, financial services, medical technology, veterinary pharmaceutics, and education. Elena serves as a reviewer for the Industrial Marketing Management journal.

Areas of Expertise
New product/service development, customer involvement, team creativity, social network analysis


The following lists my publications from 2014 to the present day.

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Ruxandra-Elena is module convenor of the following module(s):


Critical Marketing (BUSI4481)

Details of all modules can be found on MyNottingham

University Administrative Roles
School Digital Lead in the Faculty of Social Sciences Digital Enhancement of Teaching and Learning Activities (DELTA) Board

School Administrative Roles
School Digital Lead

School and University Committee Memberships
School Teaching and Learning Committee 2023 Co-Digital Lead for NUBS


Nottingham University Business School

Jubilee Campus

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