BSc in Industrial Engineering (Universidad del Desarrollo), PG Diploma in Operation Management (Universidad Adolfo Ibanez), PG Diploma in Management Control (Pontificia Universidad Catolica de Chile), PG Diploma in Retail Management (Universidad de Chile), MSc in Business Analytics (The University of Nottingham), PhD in Business and Management (The University of Nottingham)
Assistant Professor in Digital Marketing
Department: Marketing, Tourism and AnalyticsE-mail: roberto.mansillalobos@nottingham.ac.ukTel: +44 (0) 115 9515407
Location: B32 (North Building, Jubilee Campus)
Dr. Roberto Mansilla is an Assistant Professor in the Marketing, Tourism, and Analytics Department at the University of Nottingham and is affiliated with the Centre of Excellence in International Analytics (N/LAB). His research focuses on the intersection of data science, consumer behavior, and health.
Dr. Mansilla's areas of expertise include Behavioural Analytics, Digital Marketing, Machine Learning, Marketing Analytics, and Consumer Behaviour. He leverages extensive transactional data to analyze longitudinal changes in dietary patterns and nutrient consumption. His work also explores emerging variable importance methodologies, such as model class reliance, to understand the determinants of consumer purchasing behavior.
With a Professional Degree in Industrial Engineering, an MSc in Business Analytics, and a PhD in Behavioural Analytics, Dr. Mansilla brings a multidisciplinary approach to his research. His doctoral research utilized consumer loyalty card data, advanced analytics, and machine learning to gain insights into systematic and health trajectories.
Areas of ExpertiseData Analytics, Digital Marketing, Behavioural Analytics, Marketing Analytics, Machine Learning, Big Data, Health Analytics.
At NUBS, Roberto has taken part in a range of modules, both undergraduate and postgraduate. Among the modules he has taught:
Generating Consumer Insights and Analytics
Digital Customer Experience and Applications
Foundational Business Analytics.
Analytics Specializations & Applications.
Machine Learning and Advanced Analytics.
Data at Scale: Management, Processing, Visualisation.
Consumer behaviour and Analytics.
Marketing Analytics.
Roberto is module convenor of the following module(s):
MSc
Generating Customer Insights and Analytics (BUSI4652)
Details of all modules can be found on
MyNottingham
Roberto's research pursuits also encompass the exploration of emerging variable importance methodologies, such as model class reliance, in order to elucidate the determinants of consumer purchasing behaviour. Presently, his research endeavours are focused on leveraging extensive transactional data to analyze longitudinal changes in dietary patterns and nutrient consumption. His multifaceted expertise and innovative approach drive insights at the intersection of data science, consumer behaviour, and health. He is also keen on collaborating on research projects and welcomes those interested to reach out to him.