Professor Sally Hibbert

BA (Stirling), PhD (Stirling)

Division: Marketing
Centre/Institute: Centre for Research in the Behavioural Sciences
E-mail: Sally.Hibbert@nottingham.ac.uk
Tel: +44 (0) 115 8467653
Location: B78d (North Building, Jubilee Campus)

My teaching corresponds with my research expertise and centres on 'Consumer Behaviour' and 'Marketing and Society'. In both of these modules there is a strong emphasis on developing students' understanding of the relevance of marketing and consumer behaviour beyond the commercial sphere and the interconnectedness of for-profit and non-profit social institutions.

Research Interests
Emotional influences on consumer behaviour; Ethical Consumption; Donor Behaviour/Charitable Giving; Consumer vulnerability and disadvantage; Consumer education, Behaviour change; Customer participation; Value co-creation; Social marketing.

Administrative Roles
Associate Dean for Business and Community Engagement

I am module convenor of the following modules:

Undergraduate

Marketing and Society (N13501)

MSc

Consumer Behaviour and Analytics (N14B85)


Details of all modules can be found on MyNottingham

Current Research Activities
My core expertise is in consumer behaviour, focusing specifically upon motivation/identity, decision making and learning in domains such as ethical and sustainable consumption, charitable giving, health, well-being and vulnerability. In particular, I examine consumer interactions with communications, behaviour change strategies and value co-creation across networks of actors.

I am currently supervising the following Research Students:

Ran Cao
Sahar Bakr

 

Publications from 2005 to the present day

Journal Articles Gallan, A.; McColl-Kennedy, J.; Barakshina, T.; Figueiredo, B.; Go Jefferies, J.; Gollnhofer, J.; Hibbert, S.; Luca, N.; Roy, S.; Spanjol, J.; Winklhofer, H. (2019), "Transforming community well-being through patients' lived experiences", Journal of Business Research, forthcoming 2019. Glozer, S.; Caruana, R.; Hibbert, S. (2018), "The Never-Ending Story: Discursive Legitimation in Social Media Dialogue", Organization Studies, forthcoming 2018. Jefferies, J; Bishop, S; Hibbert, S. (2018), "Service innovation through resource integration: an empirical examination of the co-created value using telehealth services", Public Policy and Administration, forthcoming 2018. Leong, V; Hibbert, S; C Ennew,, (2018), "Communicating Value to Enhance Service Visuaulization", Journal of Services Marketing, Vol.32 (6), pp. 645-656. Painter, M; Hibbert, S; Cooper, T, (2018), "The development of responsible & sustainable business practice: Value, mind sets, business-models - editors' introduction", Journal of Business Ethics, forthcoming 2018. Painter-Morland, M.; Pouryousefi, S., Hibbert, S., Russon, J. (2018), "Sharing Vocabularies: Towards Horizontal Alignment of Values-Driven Business Functions", Journal of Business Ethics, pp. 1-15. Temerak, M.S.; Winklhofer, H.; Hibbert, S.A. (2018), "Facilitating customer adherence to complex services through multi-interface interactions: the casse of a weight loss service", Journal of Business Research, Vol.88, pp. 265-276. Luca, N. Hibbert, S; McDonald, R, (2016), "Midstream Value Creation in Social Marketing", Journal of Marketing Management, Vol.32 (11-12), pp. 1145-1173. Bosangit, C.; Hibbert, S.; McCabe, S. (2015), "If I was going to die I should at least be having fun: travel blogs, meaning and tourist experience", Annals of Tourism Research, Vol.55, pp. 1-14. Chatzidakis, A.; Hibbert, S.; Winklhofer, H. (2015), "Are Consumers? Reasons for and against Charitable Giving Distinct?", European Journal of Marketing, Vol.50 (1/2), pp. 125-144. Luca, N.; Hibbert, S.; McDonald, R. (2015), "Towards a service-dominant approach to social marketing", Marketing Theory, pp. 1-25, DOI: 10.1177/1470593115607941. Piacentini, M.; Hibbert, S.; Hogg, M. (2013), "Consumer resource integration amongst vulnerable consumers: care leavers in transition to independent living", Journal of Marketing Management, pp. 1-20. Hibbert, S.; Piacentini, M.; Hogg, M. (2012), "Service recovery following dysfunctional customer participation", Journal of Consumer Behaviour, Vol.11 (4), pp. 329-338. Hibbert, S.; Winklhofer, H.; Temerak, M. (2012), "Customers as resource integrators: towards a model of customer learning", Journal of Service Research, Vol.15 (3), pp. 247-261. Chatzidakis, A.; Smith, A.; Hibbert, S. (2009), "Do I need it, do I, do I really need this?: Exploring the Role of Rationalization in Impulse Buying Episodes", Advances in Consumer Research, Vol.36, pp. 248-253. Hibbert, S. (2009), "All in the mind: How the psychology of giving can inform fundraising", Caritas, Vol.Issue 18, (May), pp. 33-35. Chatzidakis, A.; Hibbert, S.; Smith, A. (2007), "Why People Don't Take their Concerns about Fair Trade to the Supermarket: The Role of Neutralisation", Journal of Business Ethics, Vol.74 (1), pp. 89-100. Hibbert, S.; Smith, A.; Davies, A.; Ireland, F. (2007), "Guilt Appeals: Persuasion Knowledge & Charitable Giving", Psychology and Marketing, Vol.24 (8), pp. 723-742. Chatzidakis, A.; Hibbert, S.; Smith, A. (2006), ""Ethically Concerned, yet Unethically Behaved": Towards an Updated Understanding of Consumer's (Un)ethical Decision Making", Advances in Consumer Research, Vol.32, pp. 693-698. Hibbert, S.; Hogg, G.; Quinn, T. (2005), "Social Entrepreneurship: Understanding Consumer Motives for Buying the Big Issue", Journal of Consumer Behaviour, Vol.4 (3), pp.1-14. Hibbert, S.; Horne, S.; Tagg, S. (2005), "Charity Retailers in Competition for Merchandise: Examining How Consumers Dispose of Used Goods", Journal of Business Research, Vol.58 (6), pp.819-828. Sullivan, M.; Hibbert, S. (2005), "The Music Collector", European Advances in Consumer Research. Reports for external body Hibbert, S.; Go, J.; Callaghan, F.; Soultana, L. 2011, "Turning customer insight into targeted and effective service delivery", in NHS East Midlands Regional Innovation Fund.. Chapters in Books Hibbert, S.; Piacentini, M.; Hogg, M. (2015), "Care Leavers Experiences of Assuming Consumer Roles During the Transition to Adulthood", in Consumer Vulnerability: Conditions, Contexts and Characteristics. Hibbert, S. (2013), "Charity Communications: Shaping Donor Perceptions and Giving", in Routledge Companion to Philanthropy, forthcoming 2013. Bosangit, C.; McCabe, S.; Hibbert, S. (2009), "What is told in travel blogs? Exploring travel blogs for consumer narrative analysis", in Hopken, W.; Gretzel, U.; Law, R. (ed) Information and Communication Technologies in Tourism 2009: Proceedings of the International Conference in Amsterdam, The Netherlands, pp. 61-72, Wien, Springer-Verlag. Conferences Bailey, A.; Winklhofer, H.; Hibbert, S. 2014, "Exploring Customer Learning Styles - The Case of DIY", Thessaloniki, Greece, AMA Servsig. Bailey, A.; Hibbert, S.; Winklhofer, H. 2013, "Planning and Resource Integration in Consumer Learning Value Creation", at Naples Forum on Service, Ischia, Italy. Bailey, A.; Hibbert, S.; Winklhofer, H. 2013, "The Role of Learning in Consumer Value Co-Creation Activities", at European Association for Consumer Research, Barcelona, Spain. Caruana, R.; Singleton, S.; Hibbert, S.; Le Beller, M. 2013, "Corporate-Consumer Communication: Exploring Dialogue and Dialectics.", at The Co-Construction of Citizenship, EGOS, Toronto.. Singleton, S.; Hibbert, S.; Caruana, R. 2012, "Co-creating CSR Knowledge in Corporate-Consumer Communication: From Monologue to Dialogue", at International Colloquium on Relationship Marketing, Nottingham Trent University. Best paper prize.. Singleton, S.; Hibbert, S.; Caruana, R. 2012, "From Monologue to Dialogue: Mapping Dialogical Traditions within Co-Creation and Corporate Social Responsibility.", at Corporate Responsibility Research Conference, BEM - Bordeaux Management School. Best paper prize. Sobhy, T.; Winklhofer, H.; Hibbert, S. 2012, "The Impact of Customer Education on Co-creation Behaviour.", at American Marketing Association Servsig International Service Research Conference, Hanken School of Economics, Helsinki.. Sobhy, T.; Winklhofer, H.; Hibbert, S. 2012, "The Effect of Customer Education on Co-Creation Behaviour: A Multichannel Approach.", at Academy of Marketing Conference, University of Southampton. Piacentini, M.; Hibbert, S.; Hogg, M. 2011, "Young People Leaving Foster Care: Navigating the Marketplace.", at 7th CRAWS Conference, Manchester.. Chuah, S.; Hibbert, S. 2010, "Moral Emotions and Altruistic Giving", at The Asia Pacific Regional Meeting of the Economic Science Association, University of Melbourne. Temerak, M.; Winklhofer, H.; Hibbert, S. 2010, "Managing Customer Participation Through Customer Education: A Research Agenda", in the American Marketing Association Summer Educators\' Conference, Boston, U.S.A.. Hibbert, S.; Chuah, S. 2009, "Appealing to Moral Emotions: Examining Donor Responses to Fundraising Ads Through a Dictator Game Experiment", at NCVO/VSSN Conference, University of Warwick. Hibbert, S.; Piacentini, M.; Hogg, M. 2009, "Aberrant Service Consumer Bahaviour and Coping", at Merketing and Public Policy Conference, Washington DC. Temerak, M.; Hibbert, S.; Winklhofer, H. 2009, "Managing Customer Participation Through Customer Education", at EIASM Workshop on Service Dominant Logic. Temerak, M.; Winklhofer, H.; Hibbert, S. 2009, "Bridging the Gap Between Customer Education and Customer Co-creation, Customer Citizenship Behaviours", at Academy of Marketing Conference, Leeds Metropolitan University. Chatzidakis, A.; Smith, A.; Hibbert, S. 2008, "Exploring the role of rationalization in impulse buying episodes", at Association for Consumer Research Conference, San Francisco, USA. Hogg, M.; Hibbert, S.; Piacentini, M. 2008, "Consumption and Social Stigma in Identity Projects: Stories from Fostered Children", at Consumer Culture Theory Conference, Boston. Leong, V.; Ennew, C.; Hibbert, S. 2008, "Cues to Improve Tangibility of Financial Services: An Empirical Evaluation", at Academy of Marketing Conference, University of Aberdeen, July. Leong, V.; Ennew, C.; Hibbert, S. 2008, "The Role of Personal Values in Consumer Visualisation Strategies for Services Marketing Advertisements", at Acadmy of Marketing Conference, University of Aberdeen, July, Services Marketing track prize winner. Devlin, J.; Lunt, P.; Hibbert, S. 2007, "Towards a Framework for Evaluating Consumer Detriment", at American Marketing Association Marketing and Public Policy Conference 2007. Hibbert, S.; Piacentini, M.; Hogg, M. 2007, "Care Leavers' Transition to Independent Living", at European Advances in Consumer Research Conference, Milan. Sullivan, M.; Hibbert, S. 2005, "The Music Collector", at European Advances in Consumer Research, Gotenburg.