Professor Sally Hibbert

BA (Stirling), PhD (Stirling)

Department: Marketing
E-mail: Sally.Hibbert@nottingham.ac.uk
Tel: +44 (0) 115 8467653
Location: B78d (North Building, Jubilee Campus)

Sally is a Professor of Consumer Behaviour. She has published in a wide range of international journals including the Journal of Service Research, Organization Studies, Sociology of Health & Illness, the Journal of Business Research, the European Journal of Marketing and Marketing Theory. She has undertaken research funded by charities, the NHS, local and national government and has led research collaborations with a variety of civil society and public sector organisations and policymakers.

Sally works on local and international projects investigating consumers' everyday behaviours relating to health, well-being and sustainability, exploring the influence of consumers' own preferences and habits as well as the institutions (business, public sector, civil society, public policy) that shape their social worlds. Her current projects include research on digital health interventions and work with local networks focused upon sustainable food systems and community well-being. She is collaborating with colleagues in the Medical School, the School of Biosciences and the School of Physics and Astronomy on a Global Challenges Research Funded (GCRF) funded project to build local expertise to deliver interventions to improve liver and metabolic health in India. The Indian partner for this project is the Population Health Research Institute in Kerala.


Areas of Expertise
Consumer motivation/identity, learning, decision making and the social context of consumer activity with a focus upon behaviour change, public health, service management, value co-creation via traditional and digital interfaces, consumer ecosystems (key issues addressed: health, well-being, sustainability).