Nottingham University Business School
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Professor Sally Hibbert

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BA (Stirling), PhD (Stirling)
Professor of Consumer Behaviour

Department: Marketing
E-mail: Sally.Hibbert@nottingham.ac.uk
Tel: +44 (0) 115 8467653
Location: B78d (North Building, Jubilee Campus)

Sally is a Professor of Consumer Behaviour. She has published in a wide range of international journals including the Journal of Service Research, Organization Studies, Sociology of Health & Illness, the Journal of Business Research, the European Journal of Marketing and Marketing Theory. She has undertaken research funded by charities, the NHS, local and national government and has led research collaborations with a variety of civil society and public sector organisations and policymakers.

Sally works on local and international projects investigating consumers' everyday behaviours relating to health, well-being and sustainability, exploring the influence of consumers' own preferences and habits as well as the institutions (business, public sector, civil society, public policy) that shape their social worlds. Her current projects include research on digital health interventions and work with local networks focused upon sustainable food systems and community well-being. She is collaborating with colleagues in the Medical School, the School of Biosciences and the School of Physics and Astronomy on a Global Challenges Research Funded (GCRF) funded project to build local expertise to deliver interventions to improve liver and metabolic health in India. The Indian partner for this project is the Population Health Research Institute in Kerala.


Areas of Expertise
Consumer motivation/identity, learning, decision making and the social context of consumer activity with a focus upon behaviour change, public health, service management, value co-creation via traditional and digital interfaces, consumer ecosystems (key issues addressed: health, well-being, sustainability).

Administrative Roles
Chair of Accreditation Standards Committee

School Committee Memberships
CommitteeFromToRole
Accreditation Standards Committee 2019 Chair
School Advisory Board 2019
Social and Environmental Responsibility Group 2018
Sally is module convenor of the following modules:


Undergraduate

Marketing and Society (BUSI3023)


Details of all modules can be found on MyNottingham

Why do consumers behave in ways that are or, at least, appear to be detrimental to themselves and othersA This question is ever more pressing for stakeholders interested in social and environmental dimensions of sustainability. My work explores the range of forces that shape consumers' everyday behaviours - their own preferences and habits, the institutions within their social worlds (businesses in the marketplace, public and civil society organisations, public policy and regulation) - and the processes that facilitate or inhibit change and adaptation. I predominantly employ qualitative approaches or mixed methods to investigate these issues. I have published in a variety of leading international journals including the Journal of Service Research, Organization Studies, Sociology of Health & Illness, the Journal of Business Research, the European Journal of Marketing and Marketing Theory.

Sally is currently supervising the following Research Students:

Made Nadera
Ran Cao
Sahar Bakr
 

The following lists my publications from 2014 to the present day.

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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

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