Nottingham University Business School
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Professor Sally Hibbert

Image of Professor Sally Hibbert
BA (Stirling), PhD (Stirling)
Professor of Consumer Behaviour

Department: Marketing
E-mail: Sally.Hibbert@nottingham.ac.uk
Tel: +44 (0) 115 8467653
Location: B78d (North Building, Jubilee Campus)

Sally is a Professor of Consumer Behaviour. She is currently Director of Accreditation for NUBS and was formerly Head of the Marketing Department, Associate Dean for External Engagement and acting Dean of the Business School. She has published in a wide range of international journals including the Journal of Service Research, Organization Studies, Sociology of Health & Illness, the Journal of Business Research, the European Journal of Marketing and Marketing Theory. She has undertaken research funded by charities, the NHS, local and national government and has led research collaborations with a variety of civil society and public sector organisations and policymakers.

Sally works on local and international projects investigating consumers' everyday behaviours relating to health, well-being and sustainability, exploring the influence of consumers' own preferences and habits as well as the institutions (business, public sector, civil society, public policy) that shape their social worlds. Her current projects include research on digital health interventions and work with local networks focused upon sustainable food systems and community well-being. She is collaborates with colleagues in the School of Medicine and Health Sciences, School of Life Sciences, School of Biosciences and the School of Physics and Astronomy on health-related research.


Areas of Expertise
Consumer motivation/identity, learning, decision making and the social context of consumer activity with a focus upon behaviour change, public health, service management, value co-creation via traditional and digital interfaces, consumer ecosystems (key issues addressed: health, well-being, sustainability)

 

The following lists my publications from 2014 to the present day.

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My teaching responsibilities coincide with my research interest in consumer behaviour and consumption and society.

Marketing & Society
Consumer Behaviour

Sally is module convenor of the following module(s):


MSc

Consumer Behaviour and Analytics (BUSI4479)


Details of all modules can be found on MyNottingham

Why do consumers behave in ways that are or, at least, appear to be detrimental to themselves and others? This question is ever more pressing for stakeholders interested in social and environmental dimensions of sustainability. My work explores the range of forces that shape consumers' everyday behaviours - their own preferences and habits, the institutions within their social worlds (businesses in the marketplace, public and civil society organisations, public policy and regulation) - and the processes that facilitate or inhibit change and adaptation. I predominantly employ qualitative approaches or mixed methods to investigate these issues. I have published in a variety of leading international journals including the Journal of Service Research, Organization Studies, Sociology of Health & Illness, the Journal of Business Research, the European Journal of Marketing and Marketing Theory.

Sally is currently supervising the following Research Students:

Made Nadera
School Administrative Roles
Chair of Accreditation Standards Committee

School and University Committee Memberships
CommitteeFromRole
Accreditation Standards Committee 2019 Chair
 

 

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

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