Nottingham University Business School
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Dr Sara Galehbakhtiari

Image of Staff Member
Executive MBA (University of Tehran)
Assistant Professor in Marketing

Division: Marketing
E-mail: Sara.Galehbakhtiari@nottingham.ac.uk
Tel: +44 (0) 115 8466234
Location: C17 (North Building, Jubilee Campus)

Welcome to my NUBS homepage. I joined NUBS in 2015 as a Graduate Teaching Assistant (GTA) and Doctoral Researcher, having previously been a Teaching assistant in Nottingham Trent University and a visiting researcher at Sheffield Hallam University.

Research Interests
Online Consumer Behavior; User Innovation; Value Co-Creation; Sense Making; Mixed Methodologies

Administrative Roles
Research Series Co-ordinator (Marketing)
Current Research Activities
Publications:

Galehbakhtiari, S. and Hasangholi pouryasori, T. (2015). A hermeneutic phenomenological study of online community participation; Applications of Fuzzy Cognitive Maps, Computers in Human Behavior, 48 (2015), pp. 637–643
 

Publications from 2005 to the present day

Journal Articles

Galehbakhtiari, S.; Hasangholi Pouryasori, T. (2015), "A hermeneutic phenomenological study of online community participation; Applications of Fuzzy Cognitive Maps", Computers in Human Behavior, Vol.48, pp. 637-643.



Chapters in Books

Brewster, B.; Kemp, B.; Galehbakhtiari, S.; Akhgar, B. (2015), "Attack Motivations and Implications for Big Data and National Security", in Applications of Big Data for National Security, (1), pp. 108-127.



Conferences

Galehbakhtiari, S.; Perks, H.; McKechnie, S. 2017, "Exploring the way engagement behaviour within online community-based innovation contents influences user innovation behaviour: A structural and experience-based study", in Innovation and Product Development Conference, Reykjavik University, Reykjavik, Iceland, 11-13 June.

 

 

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk