Nottingham University Business School
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Dr Sara Galehbakhtiari

Image of Dr Sara Galehbakhtiari
Executive MBA (University of Tehran), PhD (Nottingham University Business School)
Assistant Professor in Marketing

Department: Marketing
Tel: +44 (0) 115 8466234
Location: B72 (North Building, Jubilee Campus)

Welcome to my NUBS homepage. I joined NUBS in 2015 as a Graduate Teaching Assistant (GTA) and Doctoral Researcher, having previously been a Lecturer (HPL) at Nottingham Trent University and a visiting researcher at Sheffield Hallam University. I am currently an Assistant Professor in Marketing (Since October 2018).

Areas of Expertise
peer-to-peer networks, user innovation, community-based innovation contests, Value co-creation, Social Network Analysis, Thematic analysis.


The following lists my publications from 2014 to the present day.

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I teach undergraduate and postgraduate students, as well as supervise MSc dissertations

I am currently module convenor of the following module:

Consumers and Markets (BUSI1031)

Sara is module convenor of the following module(s):


New Product/Service Development Management (BUSI3044)

Details of all modules can be found on MyNottingham

My research interests are Innovation, networks and digital interfaces

Journal publications:

Galehbakhtiari, S. and Hasangholi pouryasori, T. (2015). A hermeneutic phenomenological study of online community participation; Applications of Fuzzy Cognitive Maps, Computers in Human Behavior, 48 (2015), pp. 637-643

Book Chapters:

Ben Brewster, Benn Kemp, Sara Galehbakhtiari, and Babak Akhgar. 2015. Attack Motivations and Implications for Big Data and National Security. 1st ed. Application of big data for national security. Butterworth-Heinemann is an imprint of Elsevier, pp. 108-127

Conference papers:

Galehbakhtiari, S., Perks, H., McKechnie, S. (2018), Unravelling the effects of relational mechanisms and network structure on user innovation behaviour within online community-based innovation contests, Innovation and Product Development Management Conference, Reykjavik, Iceland, July 2017.

Galehbakhtiari, S., McKechnie, S. and Perks H.(2019), Underestanding Value co-creation in Online community-based Innovation Contests within cultural industries , Innovation and Product Development Management Conference,Leicester, UK, July 2019.

Galehbakhtiari, S., McKechnie, S. and Perks H.(2019), Understanding the influence of network structure on the nature of learning and trust within online community-based innovation contests, EDSI, Nottingham, UK, 2019

Galehbakhtiari, S., McKechnie, S. and Perks H. (2020) Unravelling the Nature of Value Co-creation within Online Community-based Innovation Contests, SERVSIG, Brisbane, Australia, July 2020*
* Although the conference will not proceed, a Book of Abstracts and a program containing all the double-blind, peer-reviewed submissions accepted to the conference will be produced.
School Administrative Roles
UG Appeals Officer



Nottingham University Business School

Jubilee Campus

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