Nottingham University Business School
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Professor Sally McKechnie

BA (Strathclyde), Preparatory Certificate for the Teaching of Englis (The Royal Society of Arts Examinations Board), MBA (Strathclyde), MPhil (Strathclyde), PhD (Nottingham), SFHEA (Higher Education Academy)
Professor of Marketing

Department: Marketing
E-mail: Sally.McKechnie@nottingham.ac.uk
Tel: +44 (0) 115 9515491
Location: B78a (North Building, Jubilee Campus)

Sally McKechnie is a Professor of Marketing at Nottingham University Business School, Member of the Academy of Marketing Science, Academy of Marketing and Member of the Chartered Institute of Marketing. She is also a Governor of the History of Advertising Trust. Prior to returning to academia she held marketing positions in the exhibitions and direct marketing industries. She also held a teaching company associateship at the University of Strathclyde. She is a member of the editorial boards of the Journal of Customer Behaviour and the International Journal of Bank Marketing, and has published in a number of journals including the European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Product and Brand Management, International Journal of Retail Distribution and Management, Journal of Consumer Behaviour, International Journal of Advertising and Journal of Customer Behaviour. Her research interests continue to be in the areas of consumer behaviour and marketing communications, with a particular interest in value (co-)creation and consumption experiences.


 

The following lists my publications from 2014 to the present day.

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I teach undergraduate and postgraduate students, as well as supervise PhD students and MSc/MBA dissertations.

Sally is module convenor of the following module(s):


Undergraduate

Consumer Behaviour (BUSI3033)


MSc

Marketing Management in the Digital Economy (BUSI4467)


Details of all modules can be found on MyNottingham

I am a Professor of Marketing. Prior to joining Nottingham University Business School, I held marketing positions in the exhibitions and direct marketing industries. I also held a teaching company associateship at the University of Strathclyde. My research interests continue to be in the areas of consumer behaviour and marketing communications, which are constantly evolving as a result of the Internet and social media and therefore offer fresh challenges for advancing knowledge.

I have a particular interest in understanding individual and collective consumption experiences and customer/brand engagement. My current work examines value (co-)creation and meaning creation through the lenses of Customer- and Service-Dominant Logic. I have been examining consumption meanings associated with luxury brands and their impact on luxury consumption and well-being amongst Generation Y consumers from a cross-cultural perspective. This builds on recent collaborative work with Tynan exploring the nature of value creation in this context, as well as for calendrical celebrations.

My other research interests are concerned with financial services marketing, customer confusion and policy issues in marketing. I have co-authored reports for the Office of Fair Trading, the Financial Services Research Forum and the Financial Services Authority.

Sally is currently supervising the following Research Students:

Koushik Prashad Pathak
School Administrative Roles
Director of MSc Marketing

School Committee Memberships
CommitteeFromToRole
Accreditation Standards Committee
 

 

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

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