Yumeng Zhang
China University of Petroleum (Beijing)- Financial Management (Bachelor); Applied Economics (Master)
Room: D07 (Yang Fujia)
Tel: +44 (0) 115 8431398
Email: yumeng.zhang@nottingham.ac.uk
Current Status: Minor Corrections
Year of Registration: 2016
Expected Completion Date: /09/2019
Research Topic:Modelling Multi-Channel Supply Systems
Research Details:The multi-channel strategy is a common strategy for companies. This research discusses how the manufacturers' choice of channel selection (i.e., delivering products direct to end customers vs. to an intermediary) affects their performance.
Research Supervisor/s: Bartholomew MacCarthy and Behzad Hezarkhani
Department: Operations Management and Information Systems
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