Nottingham University Business School
Participants from the Executive Programme in Strategic Technical Leadership listen to Dr Jeannie Holstein deliver a session. Jeannie stands at the front of the room and the participants sit in groups at tables with notepads, folders and cups.

Lloyd Major, CEO, Halo Solutions Ltd

Lloyd Major, CEO and Founder of Halo Solutions Ltd joined Help to Grow: Management at Nottingham University Business School in March 2022. Halo Solutions develops risk and incident management software and provides technology for events and businesses all over the world. The company recently secured £750,000 from the Midlands Engine Investment Fund to support its growth plans.

“I joined Help to Grow: Management to build my confidence and to make sure the company was going in the right direction,” Lloyd explained. “I found that the combination of online and in person teaching worked well for me.”

Lloyd found that the course enabled him to think differently about the business, its internal processes, customer service strategies and the way in which it implements them.

“I found the module on value proposition really helpful,” he added. “It helped me identify why customers buy our products and changed the way I thought about the products. Previously we promoted the product as a workplace tool, whereas now we have brought in messages about why it helps people with an emphasis on more altruistic values.” 

Lloyd found the mentoring aspect of the course particularly helpful and has also benefitted from the wider networking opportunities it provides. As a result, he was able to offer placements to University of Nottingham masters students – who carried out projects on marketing and insight, and financial controls. Lloyd was so impressed by the work carried out by the students that he has offered one of them a job.

 
I would recommend Help to Grow: Management at Nottingham University Business School as a good opportunity, and certainly great for start-up or scale-up SMEs with founders from non-business backgrounds
Lloyd Major, CEO, Halo Solutions Ltd

“However," he added. "It’s important that you choose a period in your business cycle when you have time to do it – and factor in that you do need to give it the time not just for the sessions, but digesting and understanding the materials to really do it justice.”


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