Nottingham University Business School
Participants from the Executive Programme in Strategic Technical Leadership listen to Dr Jeannie Holstein deliver a session. Jeannie stands at the front of the room and the participants sit in groups at tables with notepads, folders and cups.

Help to Grow: Management

Help to Grow: Management is a business support course which helps senior leaders from small and medium-sized businesses to learn skills and strategies for resilience and growth.

This practical management course has been developed by the Small Business Charter in partnership with world-class business schools. It is delivered by business leaders and academic experts with real-world experience of business issues.

The 12-week course includes 50 hours of in-depth training and is 90% subsidised by the government so costs participants £750. You can take part around your existing work commitments and access learning through a blend of online and face-to-face sessions.

You will learn strategies for growth and innovation, engaging with customers, building a sustainable and agile business, as well as financial management and responsible business practices. You will also develop your own capabilities in leadership, innovation, and employee relations.

By the end of the course, you will have developed a tailored business growth plan to increase productivity, grow your revenue and help take your business to the next level. You will also have developed vital strategies to increase business resilience during challenging times.

Help to Grow management logo - 'Help to grow' is written in black text with a yellow full stop at the end of the word 'grow'. 'Management' is written in black text on a yellow rectangular background beneath the words 'Help to' written below it


The video shows Hannah Noke, Deputy Director of the Haydn Green Institute for Innovation and Entrepreneurship, talking about the programme.




Next cohort

Our next cohort will begin on Monday 17 June 2024. It will run for 12 weeks, with a break for the summer holidays.




Haydn Green Institute bursary

All participants receive a 90% government subsidy and so only need to pay £750 for the course. Thanks to the Haydn Green Institute, we are also able to offer a limited number of discretionary bursaries which cover the remaining fee. These are for:

  • those who may otherwise struggle to pay the £750 fee 
  • businesses or social enterprises that are supporting underserved groups

We are particularly interested if your work addresses one of the following challenges: 

  • Building stronger communities
  • Tackling climate change
  • Improving health

Bursaries will be granted on a first-come, first-served basis to those who meet the criteria. Recipients will have the £750 course fee covered by the bursary and this does not have to be repaid.




Course benefits

  • Enhance your management and strategic capabilities
  • Produce a growth plan for your business
  • Build resilience to future shocks
  • Learn how to innovate in your business
  • Adopt digital technologies to boost productivity and operational agility
  • Develop your value proposition and reach into growth markets
  • Improve employee engagement and responsible business practices
  • Network with local businesses from a range of sectors
Help to Grow is a fantastic resource. It helped build on my business growth ideas, showing new ideas and techniques. The tutors were incredibly encouraging and engaging.
Izzy Vickers - Digital Manager, Teaching ART



Who is the course for?

Three women and a man sit at a table having a group discussion. Documents, glass bottles and cups sit on the table and one women speaks to the others with her hands emphasising her words.

Help to Grow: Management is for key decision makers in UK businesses, including chief executives, owners/founders and members of the senior management team.

To be eligible, businesses must employ between 5 and 249 people and have been operational for at least one year.

Businesses with 5-9 employees can enrol 1 participant whilst those with 10 or more are eligible to enrol 2.

Charities are not currently eligible.




Course format

What does the course involve?

  • Eight facilitated online two-hour sessions
  • Four practical and interactive face-to-face case study workshops
  • One-to-one support from a mentor, providing you with personalised support to develop your business growth plan
  • Peer networking, including peer group calls that give you the opportunity to share experiences with a small group of like-minded business leaders
  • Access to the alumni programme featuring events with inspirational speakers, business clinics and networking events

Strategies for growth and innovation

  • Strategy and Innovation
  • Digital Adoption
  • Internationalisation and winning new markets

Engaging with customers

  • Vision, mission and values
  • Developing a marketing strategy
  • Building a brand case study

Building a sustainable and agile business

  • Organisational design
  • Employee engagement and leading change
  • High performance workplace case study

Operations and financial strategies

  • Efficient operations
  • Finance and financial management
  • Implementing growth plans case study




The programme is delivered by an expert team of academics and business owners with a wide variety of specialisms.

Laura Bond

Laura Bond profile imageLaura is an experienced leader in the growth of deep technology businesses. She is a Non Exec Director and board advisor, and brings experience growing start-ups into growth stage companies. She has experience as an angel investor, as an Investment Manager for VC funds and in internationalisation, marketing and innovation in particular. Laura has recently been appointed Professor of Practice.

Keith Daniell

Black and white headshot of Keith Daniell looking off to one side and smiling. He wears a shirt and tieKeith is a former television presenter, communications expert and experienced facilitator who has spent his career leading, delivering and teaching communications across a range of channels. He now works with leading organisations to develop, simplify and maximise effective communication at a strategic and tactical level.



Tim Elliott

A photo of Tim Elliott sitting on a stall facing the camera with a white background. He wears a dark shirt and trousers and sits in a relaxed position with his hands in his lap.Tim is an Entrepreneur in Residence and Honorary Fellow at the University of Nottingham Business School. Outside of this role, Tim is an experienced mentor, working with leaders and entrepreneurs who want to build brands that do meaningful work — utilising his 25 years of experience working in the creative services industry on Brand and Marketing strategy for organisations from start-ups and scale-ups through to larger organisations like Virgin, BBC, IBM and SAP.

Nicola Hurley

A headshot of Nicola Hurley. She wears a dark top with a lanyard around her neck and is facing side on, looking at the camera and smiling with an office visible in the background.Nicola has over 20 years’ experience leading sales-led service businesses and has a strong track record in delivering development through organic growth and business acquisitions. She has excellent communication skills, establishing and sustaining profitable relationships with clients, partners and stakeholders. She has also led business and product strategies to increase recurring revenues and renewal rates through developing customer journeys, understanding client needs and product development.



Harpreet Durka-Braich (Help to Grow)
I have found the one-to-one mentoring sessions particularly helpful, providing great advice on how I help our business grow.

Harpreet Daurka-Braich,




Participant stories

By offering Help to Grow: Management, we have helped over 90 businesses on their journey towards growth and resilience. But don't just take it from us - find out more from our alumni by reading their stories.

Matthew Willson with a pint of beer at Freedom Brewery
Helen Day - Digital Workplace Group
Lloyd Major smiling
Lloyd Major - Halo Solutions Ltd


Matthew Willson with a pint of beer at Freedom Brewery
Matthew Willson - Freedom Brewery
Lloyd Major smiling
Sarah Armson - Doorcerts Manufacturing



Help to Grow: Management at Nottingham University Business School

Nottingham University Business School has been delivering Help to Grow: Management courses since July 2021.

We hold the Small Business Charter Award which recognises business schools that play an effective role in supporting small business, local economies and student entrepreneurship.

Our Business School is part of a globally connected network of education, research and industrial engagement. We are also a major employer and industry partner - locally and globally.



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Executive Education

Nottingham University Business School
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