Ethnik by Artisans, is a brand and trading name of Laucéan Limited. Ethnik by Artisans is at the outset a brand founded in England, offering curated fashion accessories and lifestyle products made from developing countries. The brand emphasises strongly on the authenticity of its products, offering only handmade items by artisans, and seeks to promote an ethical approach to doing business with these, often poor and rural communities.
At the current stage, we are targeting customers in western Europe, beginning with the UK, with our major point of sale being our online store.
Our target customers are 25 years of age and older, with an average annual income of at least £30,000, the majority of whom are women seeking for products with a social cause and yet modern and unique in design. Additionally, our major marketing channels would be through social media, primarily Instagram.
Due to the nature of our brand being new, operating in a growing and competitive market and targeting mostly millennials, it is imperative for us to launch and maintain a strong brand image through our social media channels, create original contents and optimise the website in various other ways such as improving the metadata for better visibility in the search engines. As such, there is a need for an intern to help us achieve this.
The purpose of the job would be to assist the team in generating more traffic to our website, improve our conversion rate and launch and maintain a social media brand image coherent with our story and values.
Main duties and tasks:
- Ensures brand consistency in marketing and social media messages
- Analyse website interactions and visits and Google Ad performance, plus uses this information to determine which strategies work best making use of KPI’s to track progress
- Grows and expands company social media presence on Instagram
- Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or Instagram post
- Improve website SEO ranking using social media, blog content, keyword analysis, Google analytics and identifying bloggers to connect with
The intern may be tasked to perform duties other than aforementioned, such as assisting the team in fairs, general admin tasks and further marketing-related activities such as competitor analysis.
At least in second year of university or higher, pursing a degree in either marketing, communications, media, English, business studies, economics, law, with an in-depth knowledge of digital and content marketing, such as SEO, social media marketing, blog writing and the ins and outs of Facebook and Instagram platform.
The candidate must possess strong verbal and written communication skills, must have a sharp attention to detail, be self-motivated, eager to exchange knowledge and experience, be a creative problem-solver and must have a can-do attitude.
It would be desirable for the candidate to have previous experience or an internship in a similar role, specifically having used Google Ads, analytics, SEO and professional Instagram platform.
It is equally desirable for the candidate to be an active blogger or social media influencer with a considerable following (at least 5,000) and potentially also have some experience in HTML/CSS coding, photography and graphic design.