Calling all Web Designers or UX Specialists!
Imagine how exciting it would be if your company could increase its sales by informing both the early stages of web design as well as the re-development of existing websites.
Did you know company leaders are adding value to how they're communicating their services with the use of our state-of-the-art eye-tracking technology?
Learn how your company can take advantage of our specialism in eye-tracking research at our hands-on eye-tracking showcase.
Wednesday 21st March 2018
15.00 until 18.00
Come and drop in at a time to suit you!
Eye-tracking Lab A44 Trent Building, University Park Nottingham, NG7 2RD
Register to attend this hands-on showcase by Wednesday 7th March 2018 to win an opportunity to have three pages of your company's website eye-tracked for FREE!!
What to expect
- Discover how our state-of-the-art equipment can help your company increase sales and improve customer retention.
- Experience the power of our equipment by taking part in an eye-tracking experiment yourself.
- Network with other industry leaders
What can we track?
Enhance your online business communication and improve your customers’ online experience
- website content to help your business improve its online presence
- e-commerce to ensure your customers can access your products easily
- social media to help your marketing team understand how your online campaigns are being received by your target audience
- web navigation to help your design team ensure readers can find important information on your website quickly
Enhance the clarity of your business documentation by improving the reader’s comprehension
- we track all forms of documentation to enable your clients to clearly understand your message
- we conduct in-depth analysis ensure your readers do not require a PhD to comprehend your documents
Why should you attend?
Don't miss this exciting opportunity to check out our top-of-the-range, high specification eye-trackers.
The Eye-tracking showcase will...
- Show you how our remarkable equipment has the ability to focus in very specifically on individual words and punctuation
- Give you an opportunity to see how the eye-trackers can be calibrated to the smallest of eye movements
- Demonstrate a probe which can read facial movements when viewing websites to enable the analysis of emotion evoked when viewing web content
- Give you an opportunity to take part in an eye tracking experiment!!
Enhance your web design
The eye-trackers used within our labs (EyeLink 1000 Plus) allow us to capture 1000 images of the eye per second, enabling us to track eye movement with acute accuracy and find out how a specific demographic engages with web content.
Through the use of eye-tracking, we can determine how people read web copy, how much of the text is read and what elements of the page are most eye-catching, produce a visual hierarchy of elements on the page, as well as find out how long it takes participants to find specific information.
As the use of eye-tracking technology allows us to see what people look at but not why, the statistical data that is collected with the aid of the eye-tracker is supplemented by detailed commentary provided by research participants.
Enhance readability
The readability research conducted within our Research Centre provides a very detailed analysis of exactly how people read and process written text. With the use of eye-tracking, we can determine how easy or difficult it is to read a specific text and accurately measure reading comprehension.