Linguistic Profiling
for Professionals
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Who are we?

We're a group of workaholics who are here to help make organisations communicate more effectively.

With over 20 years' experience in applying academic linguistics (the study of language and its structure) in business, we offer a unique portfolio of workshops, consultancy, online courses and eye-tracking; all backed up by our world-class research.

We can help you revolutionise your communication.

Staff members working in the Linguistic Profiling for Professionals team

For products/services tailored to individual sectors, please visit our specialism pages. To find out more or to discuss working with us, please get in touch - we'd love to hear from you.

Meet the team

Professor Louise Mullany
Founder and Director of LiPP, Professor of Sociolinguistics in the School of English

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She has spent the last 20 years researching communication in businesses and organisations. Professor Mullany has published widely on this topic and has successfully delivered training and research-based consultancy to a wide range of businesses and organisations, from SMEs through to large multinationals. She has presented her professional communication research in a number of locations worldwide including New Zealand, Hong Kong, Canada, China, Brazil, Argentina, Poland, Spain and the UK
LiPP Business Development Manager

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With over 12 years’ experience of Business Development Manager roles within the HEI sector, Kay is highly experienced in starting up new business units and developing new products and services for the commercial market. Kay is a specialist in research and commercial tendering with grants and contracts awarded from organisations including; HEFCE, BBSRC, AHRC, EPSRC, Innovate UK, Shires Pharmaceuticals, Waitrose and Nottinghamshire County Council.
Assistant Professor in Applied Linguistics/LiPP Business Consultant

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Sarah investigates and consults on language and professional communication, primarily in health care settings. She has conducted research with a range of professional groups, including GPs and emergency care providers, exploring the ways in which communication is assessed in professional licensing examinations.
LiPP Research Fellow/Business Consultant

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Gavin's research sits at the interface of discourse and social life, in particular the way people communicate about health and illness. Before joining the LiPP team, Gavin worked as senior research associate in the Centre for Corpus Approaches to Social Science at Lancaster University. 
Dr Malgorzata Chalupnik
LiPP Teaching Associate/Business Consultant

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Mal currently conducts research in the area of professional communication, focusing in particular on leadership and interpersonal communication in the workplace environment. Malgorzata’s research interests also include computer-mediated discourse.
Dr Luke Collins
LiPP Teaching Associate/Business Consultant

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Luke teaches across undergraduate and postgraduate modules concerned with discourse analysis and sociolinguistics, including the postgraduate module ‘Business and Organisational Communication’. Luke specialises in online forms of communication, including social media platforms, predominantly in the business and health sectors.
Dr Du Ping
Assistant Professor and LiPP Business Consultant

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Based in the School of English, at the University of Nottingham’s Ningbo Campus in China Du Ping has extensive expertise in the interpretation and explanation of intercultural differences in workplaces. Her current research is focused on the intercultural differences in relational and conflict management strategies.
Tristan Emerson
ERDF PhD Researcher/LiPP Business Consultant

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Tristan is currently working towards the creation of a new contemporary corpus of spoken and written professional communication.  Prior to his appointment within LiPP, he worked in postgraduate medical education for eight years with Health Education England.
Vanessa Augustus
Events & Marketing Administrator

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Vanessa is the unit's administrator and is responsible for the marketing, administration and acts as the main point of contact for clients. She has over 15 years' of administrative experience in both the private and public sectors alongside her extensive experience as a small business owner. 


Keep up to date with the latest news from the LiPP team here. If you have a story you'd like to share, please get in touch!


Affiliate members

We regularly call on the expertise of a wide range of affiliate members. For a full list of our current experts, please see our affiliate page.





Linguistic Profiling for Professionals

Centre for Research in Applied Linguistics
The University of Nottingham
Nottingham, NG7 2RD

telephone:+44 (0) 115 748 6360
fax: +44 (0) 115 951 5924