Linguistic Profiling
for Professionals

LiPP in the News: The Eyes Have It

 
eyetracking-small

A sneak peek of LiPP's eye-tracking equipment

Recognition at last! Media interest in the innovative work of the Linguistic Profiling for Professionals (LiPP) business unit reached an all-time high this week, resulting in great publicity for the LiPP team. The peak thus far was reached on Thursday 18 May at around 18.30pm when both the unit and the School of English was featured on television’s BBC News East Midlands Today in a special feature section which showcased the fascinating work the unit is involved in.

LiPP’s own Professor Louise Mullany and Dr Mal Chalupnik appeared on camera extolling the virtues of the eye-tracking service and singing the praises of the unit’s work with local businesses. If you happened to have missed the feature, you can view it on the BBC iplayer (we’re on from around the 11 minute mark) or on LiPP’s website and social media channels.

This highlight marks the end of a great week for the LiPP team, having already found fame in the Nottingham Evening Post on Tuesday. Hopefully the first of many more media spots to come!

To read more about LiPP’s work in the field of eye-tracking, read our latest press release.

Posted on Wednesday 12th July 2017

Linguistic Profiling for Professionals

Centre for Research in Applied Linguistics
The University of Nottingham
Nottingham, NG7 2RD

telephone:+44 (0) 115 748 6360
fax: +44 (0) 115 951 5924
email: lipp@nottingham.ac.uk