Dr Christopher Pich

Dr Christopher Pich
Nottingham University Business School

Expertise summary

Dr Christopher Pich's main topic area focuses on political marketing, political branding and voter engagement. More specifically, his research focuses on how political brands - ranging from parties, politicians, candidates, campaigns and political events - create, develop, manage and communicate a desired identity, and how political brands (brand image) are understood by citizens/voters. He has also carried out research on voter engagement and the voter journey in national and international contexts. Christopher has also published work on the use of qualitative projective techniques.


Media Relations - External Relations

The University of Nottingham
YANG Fujia Building
Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB

telephone: +44 (0) 115 951 5798
email: pressoffice@nottingham.ac.uk