Nottingham University Business School
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GuiHan Ko



Room: B26 (South Building)
Tel: +44 (0) 115 8467751
Email: lixghk@nottingham.ac.uk

Current Status: Submitted
Year of Registration: 2014
Expected Completion Date: /09/2017

Primary Funding Source:
Self

Research Topic:
Developing the Effectual Co-creation in the Fuzzy Front End of New Product Development

Research Details:
The research focuses on determining of roles of effectual capabilities in the fuzzy front end of new product development on successful front end performance.

Research Supervisor/s: Deborah Roberts and Helen Perks

Division: Marketing


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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk