UK Campus
Nottingham University Business School

Anastasios Pagiaslis

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BSc (Athens University of Economics & Business), MSc (Lancaster University), PhD (The University of Nottingham), Associate Fellow of the Higher Education Academy
Assistant Professor in Marketing
Tel: +44 (0) 115 8466257
Location: B73 (North Building, Jubilee Campus)

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Research Interests
Multi-disciplinary Consumer Research; Self Determination Theory; Neuromarketing; Marketing Methodology; Quantitative & Qualitative Research Methods; Marketing History & Philosophy; Means - End Chains; Structural Equation Modelling; Time perceptions; Gender; Values; Advertising Psychological Effects; Visceral Processes.

Memberships, Directorships, Fellowships & Awards
2007 - Ongoing    Greek Marketing Academy^^^Association for Consumer Research ^^^European Marketing Academy & the European Institute Advanced Studies in Management
2006 - Ongoing    Greek Economic Chamber
2003 - Ongoing    Institute of Communication
The following lists my publications from 1996 to the present day.

Journal Articles

Pagiaslis, A.; Krontalis, A.(2014)., "Green consumption behaviour antecedents environmental concern, knowledge, and beliefs", Psychology and Marketing, Vol.31 (5), pp. 335-348.

Fotopoulos, C.; Krystallis, A.; Pagiaslis, A.(2010)., "Portrait Value Questionnaire's (PVQ) Usefulness in Explaining Quality Food-Related Consumer Behavior", British Food Journal, forthcoming 2010.

Fotopoulos, C.; Krystallis, A.; Vassallo, M.; Pagiaslis, A.(2009)., "Food Choice Questionnaire (FCQ) revisited. Suggestions for the development of an enhanced general food motivation model", Appettite, Vol.52, pp 199-208.

Chapters in Books

Fotopoulos, C.; Maglaras, G.; Pagiaslis, A.(2011)., "Consumer Motivations & Congnitive Structures behind Quality Food Purchasing", in Baourakis, G, Mattas, K, Zopounidis, C and Dijk, G (ed) A resilient European food industry & food chain in a challenging world, (1), pp. 124-166, Nova Science Publishers, Inc.


Pagiaslis, A., 2014, "Sex Sells? Indicators of consumer psychological compensatory mechanisms", at 28th International congress of applied psychology from crisis to sustainable well-being, Paris.

Pagiaslis, A., 2013, "Self Determination Theory in Marketing", at Fifth International Conference on Self-Determination Theory No. Pages: 7 Rochester, New York, USA.

Pagiaslis, A.; Smith, A.; Chuah, S., 2013, "What exactly does sex in advertising sell? Indicators of consumer psychological compensatory mechanisms", at International Association for Research in Economics & Psychology /Society for the Advancement of Behavioural Economics conference. Atlanta. USA..

Pagiaslis, A., 2012, "Sexual Imagery Advertising Issues in Consumer Motivational Processes", at Universitas 21 Doctoral Research Conference in Business (DRCB) No. Pages: 10 Hartford, Connecticut, USA.

Pagiaslis, A.; Krystallis, A., 2012, "Structural Correlates of Environmental Behavior the Case of Bio-fuels", at 41st EMAC Annual Conference Marketing to Citizens Going Beyond Customers and Consumers No. Pages: 10 Lisbon, Portugal.

Maglaras, G.; Theodoridis, K.P.; Pagiaslis, A., 2011, "The impact of Perceived Usefulness and Perceived Ease of Use on Online Purchases A comparison of Buyers and Non-Buyers Perceptions", at 16th International Conference on Corporate and Marketing Communications The New Knowledge Globalization Era Future Trends Changing Corporate and Marketing Communications No. Pages: 10, Athens, Greece.

Fotopoulos, C.; Maglaras, G.; Pagiaslis, A., 2009, "Consumer Motivations & Cognitive Structures behind Quality Food Purchasing", at Journal: 113th EAAE Seminar,A resilient European food industry & food chain in a challenging world, Chania, Crete, Greece, 3-6 September.

Fotopoulos, C.; Pagiaslis, A.; Maglaras, G., 2009, "Job Satisfaction Antecedents The Interplay Between Co - worker Relationships, Learning Organisation, Job Characteristics, Physical Working Environment, Recognition & Fair Remuneration", at Journal: 2nd Biennial International Conference on Services Orchestrating the Service Experience Music to the Ears of our Customers, Thessaloniki, Greece, 5 - 8 November.

Pagiaslis, A., 2005, "Change Management Under the Greek Perspective", at Current Issues in Change Management Challenges & Organisational Responses, Ohio International Conference.

I am module convenor of the following modules:


Marketing Services


Strategic Marketing in the Digital Economy

Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 84 66602
fax: +44 (0) 115 84 66667