Dr Anastasios Pagiaslis - Nottingham University Business School
Nottingham University Business School
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Dr Anastasios Pagiaslis

Image of Dr Anastasios Pagiaslis
BSc (Athens University of Economics & Business), MSc (Lancaster University), Associate Fellow of the Higher Education Academy (The Higher Education Academy), PhD (The University of Nottingham)
Assistant Professor in Marketing

Department: Marketing, Tourism and Analytics
Centre/Institute: CRIBS
E-mail: Anastasios.Pagiaslis@nottingham.ac.uk
Tel: +44 (0) 115 8466257
Location: B32 (North Building, Jubilee Campus)

Dr. Pagiaslis Anastasios is currently an Assistant Professor at Nottingham University Business School, Marketing Division. He joined the School in 2010 as a Graduate Teaching Assistant while at the same time completing his PhD research full time in the School. Previously he held a teaching and research assistantships in various universities in Greece and Hungary.
He finished his MSc in Advanced Marketing Management at Lancaster University Management School with distinction and his undergraduate degree (4-years) at Athens University of Economics and Business at the top 3% of all graduates.
His current research interests lie in the general field of Consumer Psychology stemming from the work undertaken during his PhD studies on the psychological effects of sexual imagery in advertising on consumers. In more detail his research interests include: Self Determination Theory; Multi-disciplinary Consumer Research; Neuromarketing; Marketing Methodology; Quantitative & Qualitative Research Methods; Marketing History & Philosophy; Means - End Chains; Structural Equation Modelling; Generalised linear modelling; Rasch modelling; Time perceptions (as either belonging to personality traits or a state based experience); Gender (as a psychological construct); and Values theory. His publications have appeared in journals such as Psychology and Marketing.
His teaching covers different areas of the Marketing discipline including Strategic and Digital Marketing, Marketing Services, Marketing Research and Branding and Advertising.


Areas of Expertise
Multi-disciplinary Consumer Research; Self Determination Theory; Marketing Methodology; Quantitative & Qualitative Research Methods; Marketing History & Philosophy; Means - End Chains; Structural Equation Modelling; Time perceptions; Gender; Values; Advertising Psychological Effects; Visceral Processes; Marketing Poetics; AI and Marketing; Food Marketing.

 

The following lists my publications from 2014 to the present day.

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I teach mainly on the MSc Level and I am responsible for delivering the core Module of Marketing Strategy, the Quantitative Part of Research Methods and the Methodological Part of Branding and Marketing Communications.
My teaching slogan is: 'No Spoon Feeding!'

Anastasios is module convenor of the following module(s):


MSc

Marketing Strategy (BUSI4480)


Details of all modules can be found on MyNottingham

As is evident from my areas of expertise I have eclectic research interests in Consumer Psychology with an emphasis on Methodology both quantitative as well as qualitative. I have run numerous projects in different areas of Marketing with an emphasis on Advertising, Food Marketing and recently I started looking into the nature of AI and Marketing. I am also currently undertaking research on Marketing and Digital Poetics that is the intersection between Marketing, Digital forms of expression and poetry.

Anastasios is currently supervising the following Research Students:

Mingyu Yuan
Xiao Wang
School Administrative Roles
MBA Admissions Tutor

 

 

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

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